How popular isXbox in search?

In August 2026, there were an estimated 86.8K branded searches for Xbox in New Zealand which is up 46.9% over the last 11 months. Xbox holds 34% estimated Share of Search among New Zealand games consoles and is ranked 1st of 5 competitors for search popularity.

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Which games consoles compete with Xbox?

Xbox against games consoles in New Zealand, by month

Month	Xbox	Nintendo Switch	PlayStation	Steam Deck	Meta Quest
Oct 2025	27.2%	28.6%	31.9%	6.1%	6.3%
Nov 2025	24.3%	33.4%	27.6%	7.5%	7.2%
Dec 2025	23.5%	34.1%	29.1%	6.1%	7.3%
Jan 2026	25.4%	29.9%	31.7%	6.3%	6.6%
Feb 2026	27.2%	27.1%	32.7%	6.9%	6.2%
Mar 2026	23.1%	37.9%	28.6%	5.4%	4.9%
Apr 2026	22.6%	39.6%	28.1%	5.2%	4.4%
May 2026	27.8%	35.5%	25.5%	6.8%	4.4%
Jun 2026	34.5%	28.8%	26.9%	5.9%	3.9%
Jul 2026	30.6%	29.8%	30.4%	4.7%	4.6%
Aug 2026	34%	29.6%	27.6%	4.7%	4.1%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xbox Microsoft	34%	86.8K	+9.4%	+3.4 points
2, moved from 3rd to 2nd	Nintendo Switch	29.6%	75.7K	-1.9%	-0.1 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	PlayStation Sony	27.6%	70.6K	-10.4%	-2.8 pointsmoved from 2nd to 3rd
4, held 4th	Steam Deck	4.7%	12.1K	-0.66%	0 points
5, held 5th	Meta Quest Meta	4.1%	10.4K	-12%	-0.5 points

1.Xbox
34%
held 1st · 86.8K estimated branded searches · +9.4% vs prior month · +3.4 points
2.Nintendo Switch
29.6%
moved from 3rd to 2nd · 75.7K estimated branded searches · -1.9% vs prior month · -0.1 points
3.PlayStation
27.6%
moved from 2nd to 3rd · 70.6K estimated branded searches · -10.4% vs prior month · -2.8 points
4.Steam Deck
4.7%
held 4th · 12.1K estimated branded searches · -0.66% vs prior month · 0 points
5.Meta Quest
4.1%
held 5th · 10.4K estimated branded searches · -12% vs prior month · -0.5 points

Compare search popularity between Xbox and its closest rivals

How has branded search demand for Xbox changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Xbox in New Zealand rose from 59.1K to 86.8K.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand increased from 27.2% to 34%.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand peaked at 34.5% in June 2026 and was lowest at 22.6% in April 2026.
Across the 11 months ending August 2026, Xbox rose from 3rd to 1st among games consoles in New Zealand.

How did search popularity change for New Zealand games consoles in August 2026?

4 changes

In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.
In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.
Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

How is Xbox measured?

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms