Brandwave

Meta Quest vs Xbox:Which is more popular by branded search in New Zealand?

In August 2026, Xbox had more branded searches than Meta Quest among games consoles in New Zealand. Xbox was estimated to have 86.8K branded searches compared to Meta Quest’s 10.4K, and held a 34% Share of Search versus Meta Quest’s 4.1%.

Share of Search among games consoles in New Zealand in August 2026Which is more popular in search, Meta Quest or Xbox?
Meta Quest4.1%10.4K searches
vs
Xbox34%86.8K searches

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Which is more popular in search, Meta Quest or Xbox?

Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meta Quest and Xbox among games consoles in New Zealand, by month

Share of Search by month for Xbox, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteam DeckMeta Quest
Oct 202527.2%28.6%31.9%6.1%6.3%
Nov 202524.3%33.4%27.6%7.5%7.2%
Dec 202523.5%34.1%29.1%6.1%7.3%
Jan 202625.4%29.9%31.7%6.3%6.6%
Feb 202627.2%27.1%32.7%6.9%6.2%
Mar 202623.1%37.9%28.6%5.4%4.9%
Apr 202622.6%39.6%28.1%5.2%4.4%
May 202627.8%35.5%25.5%6.8%4.4%
Jun 202634.5%28.8%26.9%5.9%3.9%
Jul 202630.6%29.8%30.4%4.7%4.6%
Aug 202634%29.6%27.6%4.7%4.1%
Sep 2026—————

How has the Meta Quest and Xbox comparison changed over the last 12 months?

  • Xbox was ahead of Meta Quest in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among games consoles in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 13.7K to 10.4K.
  • Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand moved from 27.2% to 34%, and its estimated monthly branded searches moved from 59.1K to 86.8K.

How did search popularity change for New Zealand games consoles in August 2026?

  1. In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.

  2. Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Meta Quest’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meta Quest

48 branded search terms

  • meta com
  • meta quest
  • meta quest 1
  • meta quest 2
  • meta quest 2 price
  • meta quest 2 vr headset
  • meta quest 3
  • meta quest 3 price
  • meta quest 4
  • meta quest console
  • meta quest games
  • meta quest headset
  • meta quest link
  • meta quest link cable
  • meta quest near me
  • meta quest nz
  • meta quest online
  • meta quest pro
  • meta quest virtual reality
  • meta quest vr
  • meta quest vr headset
  • metaquest
  • metaquest 2
  • metaquest 3
  • metaquest games
  • metaquest nz
  • metaquest vr
  • metaquest vr headset
  • oculus meta quest 2
  • oculus quest
  • oculus quest 2
  • oculus quest 2 price
  • oculus quest games
  • oculus quest nz
  • oculus quest vr
  • oculus quest vr headset
  • quest 3
  • quest 3 games
  • quest 3 nz
  • quest 3 vr
  • quest 3 vr headset
  • quest 3s
  • quest 3s games
  • quest 3s nz
  • quest 3s vr
  • quest 3s vr headset
  • vr meta quest 2
  • vr meta quest 3

Xbox

20 branded search terms

  • live xbox
  • new xbox
  • xbox
  • xbox 360
  • xbox com
  • xbox console
  • xbox controller
  • xbox games
  • xbox near me
  • xbox nz
  • xbox one
  • xbox one controller
  • xbox onex
  • xbox online
  • xbox series s
  • xbox series x
  • xbox series x console
  • xbox store
  • xbox wireless controller
  • xbox x

How the Brand Demand Index is measured

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