PlayStation vs Xbox:Which is more popular by branded search in New Zealand?
In August 2026, Xbox had more branded searches than PlayStation among games consoles in New Zealand. Xbox was estimated to have 86.8K branded searches compared to PlayStation’s 70.6K, and held a 34% Share of Search versus PlayStation’s 27.6%.
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Which is more popular in search, PlayStation or Xbox?
Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, PlayStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 28.6% | 31.9% | 6.1% | 6.3% |
| Nov 2025 | 24.3% | 33.4% | 27.6% | 7.5% | 7.2% |
| Dec 2025 | 23.5% | 34.1% | 29.1% | 6.1% | 7.3% |
| Jan 2026 | 25.4% | 29.9% | 31.7% | 6.3% | 6.6% |
| Feb 2026 | 27.2% | 27.1% | 32.7% | 6.9% | 6.2% |
| Mar 2026 | 23.1% | 37.9% | 28.6% | 5.4% | 4.9% |
| Apr 2026 | 22.6% | 39.6% | 28.1% | 5.2% | 4.4% |
| May 2026 | 27.8% | 35.5% | 25.5% | 6.8% | 4.4% |
| Jun 2026 | 34.5% | 28.8% | 26.9% | 5.9% | 3.9% |
| Jul 2026 | 30.6% | 29.8% | 30.4% | 4.7% | 4.6% |
| Aug 2026 | 34% | 29.6% | 27.6% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the PlayStation and Xbox comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Xbox took it in May 2026.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand moved from 31.9% to 27.6%, and its estimated monthly branded searches moved from 69.3K to 70.6K.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand moved from 27.2% to 34%, and its estimated monthly branded searches moved from 59.1K to 86.8K.
How did search popularity change for New Zealand games consoles in August 2026?
2 changes
In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.
How each brand is measured
Brandwave collects information about searches that people make online using PlayStation’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PlayStation
26 branded search terms
- playstation
- playstation 2
- playstation 4
- playstation 5
- playstation 5 controller
- playstation 5 games
- playstation 5 pro
- playstation 5 slim
- playstation 6
- playstation app
- playstation com
- playstation console
- playstation controller
- playstation games
- playstation near me
- playstation network
- playstation nz
- playstation online
- playstation plus
- playstation plus games
- playstation plus monthly games
- playstation portable
- playstation portable games
- playstation shop
- playstation sony
- playstation vita
Xbox
20 branded search terms
- live xbox
- new xbox
- xbox
- xbox 360
- xbox com
- xbox console
- xbox controller
- xbox games
- xbox near me
- xbox nz
- xbox one
- xbox one controller
- xbox onex
- xbox online
- xbox series s
- xbox series x
- xbox series x console
- xbox store
- xbox wireless controller
- xbox x
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.