Nintendo Switch vs Xbox:Which is more popular by branded search in New Zealand?
In August 2026, Xbox had more branded searches than Nintendo Switch among games consoles in New Zealand. Xbox was estimated to have 86.8K branded searches compared to Nintendo Switch’s 75.7K, and held a 34% Share of Search versus Nintendo Switch’s 29.6%.
Follow Nintendo Switch vs Xbox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nintendo Switch or Xbox?
Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Nintendo Switch. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 28.6% | 31.9% | 6.1% | 6.3% |
| Nov 2025 | 24.3% | 33.4% | 27.6% | 7.5% | 7.2% |
| Dec 2025 | 23.5% | 34.1% | 29.1% | 6.1% | 7.3% |
| Jan 2026 | 25.4% | 29.9% | 31.7% | 6.3% | 6.6% |
| Feb 2026 | 27.2% | 27.1% | 32.7% | 6.9% | 6.2% |
| Mar 2026 | 23.1% | 37.9% | 28.6% | 5.4% | 4.9% |
| Apr 2026 | 22.6% | 39.6% | 28.1% | 5.2% | 4.4% |
| May 2026 | 27.8% | 35.5% | 25.5% | 6.8% | 4.4% |
| Jun 2026 | 34.5% | 28.8% | 26.9% | 5.9% | 3.9% |
| Jul 2026 | 30.6% | 29.8% | 30.4% | 4.7% | 4.6% |
| Aug 2026 | 34% | 29.6% | 27.6% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Nintendo Switch and Xbox comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Xbox took it in February 2026, Nintendo Switch took it in March 2026, Xbox took it in June 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand moved from 28.6% to 29.6%, and its estimated monthly branded searches moved from 62.2K to 75.7K.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand moved from 27.2% to 34%, and its estimated monthly branded searches moved from 59.1K to 86.8K.
How did search popularity change for New Zealand games consoles in August 2026?
2 changes
In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Nintendo Switch’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nintendo Switch
36 branded search terms
- animal crossing new horizons nintendo switch
- mario kart 8 deluxe nintendo switch
- minecraft nintendo switch
- nintendo com
- nintendo switch
- nintendo switch 2
- nintendo switch 2 console
- nintendo switch 2 games
- nintendo switch 2 nz
- nintendo switch ac adapter
- nintendo switch case
- nintendo switch console
- nintendo switch deals
- nintendo switch games
- nintendo switch joy con
- nintendo switch lite
- nintendo switch micro sd card
- nintendo switch near me
- nintendo switch nz
- nintendo switch oled
- nintendo switch online
- nintendo switch online expansion pack
- nintendo switch online membership
- nintendo switch online subscription
- nintendo switch price
- nintendo switch rom
- nintendo switch sports
- nintendoswitch
- nintendoswitch console
- nintendoswitch games
- nintendoswitch nz
- super mario odyssey nintendo switch
- switch 2
- switch 2 console
- switch 2 games
- switch 2 nz
Xbox
20 branded search terms
- live xbox
- new xbox
- xbox
- xbox 360
- xbox com
- xbox console
- xbox controller
- xbox games
- xbox near me
- xbox nz
- xbox one
- xbox one controller
- xbox onex
- xbox online
- xbox series s
- xbox series x
- xbox series x console
- xbox store
- xbox wireless controller
- xbox x
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.