Brandwave

How popular isNintendo Switch in search?

In August 2026, there were an estimated 75.7K branded searches for Nintendo Switch in New Zealand which is up 21.7% over the last 11 months. Nintendo Switch holds 29.6% estimated Share of Search among New Zealand games consoles and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Xbox34%
  2. Nintendo Switch29.6%
  3. PlayStation27.6%
  4. Steam Deck4.7%
  5. Meta Quest4.1%
Nintendo Switch website (opens in a new tab)

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Which games consoles compete with Nintendo Switch?

Nintendo Switch against games consoles in New Zealand, by month

Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam Deck, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteam DeckMeta Quest
Oct 202527.2%28.6%31.9%6.1%6.3%
Nov 202524.3%33.4%27.6%7.5%7.2%
Dec 202523.5%34.1%29.1%6.1%7.3%
Jan 202625.4%29.9%31.7%6.3%6.6%
Feb 202627.2%27.1%32.7%6.9%6.2%
Mar 202623.1%37.9%28.6%5.4%4.9%
Apr 202622.6%39.6%28.1%5.2%4.4%
May 202627.8%35.5%25.5%6.8%4.4%
Jun 202634.5%28.8%26.9%5.9%3.9%
Jul 202630.6%29.8%30.4%4.7%4.6%
Aug 202634%29.6%27.6%4.7%4.1%
Sep 2026—————

  1. 1.Xbox

    34%

    held 1st · 86.8K estimated branded searches · +9.4% vs prior month · +3.4 points

  2. 2.Nintendo Switch

    29.6%

    moved from 3rd to 2nd · 75.7K estimated branded searches · -1.9% vs prior month · -0.1 points

  3. 3.PlayStation

    27.6%

    moved from 2nd to 3rd · 70.6K estimated branded searches · -10.4% vs prior month · -2.8 points

  4. 4.Steam Deck

    4.7%

    held 4th · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  5. 5.Meta Quest

    4.1%

    held 5th · 10.4K estimated branded searches · -12% vs prior month · -0.5 points

Compare search popularity between Nintendo Switch and its closest rivals

How has branded search demand for Nintendo Switch changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch in New Zealand rose from 62.2K to 75.7K.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand increased from 28.6% to 29.6%.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand peaked at 39.6% in April 2026 and was lowest at 27.1% in February 2026.

How did search popularity change for New Zealand games consoles in August 2026?

  1. In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.

  2. In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.

  3. In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.

  4. Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

How is Nintendo Switch measured?

Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • animal crossing new horizons nintendo switch
  • mario kart 8 deluxe nintendo switch
  • minecraft nintendo switch
  • nintendo com
  • nintendo switch
  • nintendo switch 2
  • nintendo switch 2 console
  • nintendo switch 2 games
  • nintendo switch 2 nz
  • nintendo switch ac adapter
  • nintendo switch case
  • nintendo switch console
  • nintendo switch deals
  • nintendo switch games
  • nintendo switch joy con
  • nintendo switch lite
  • nintendo switch micro sd card
  • nintendo switch near me
  • nintendo switch nz
  • nintendo switch oled
  • nintendo switch online
  • nintendo switch online expansion pack
  • nintendo switch online membership
  • nintendo switch online subscription
  • nintendo switch price
  • nintendo switch rom
  • nintendo switch sports
  • nintendoswitch
  • nintendoswitch console
  • nintendoswitch games
  • nintendoswitch nz
  • super mario odyssey nintendo switch
  • switch 2
  • switch 2 console
  • switch 2 games
  • switch 2 nz

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How the Brand Demand Index is measured

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