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Games consoles in New Zealand:Which brands are most popular in search?

In August 2026, Xbox was the most searched among games consoles in New Zealand, with an estimated 86.8K branded searches and 34% estimated Share of Search within this set.

Share of Search, August 2026
  1. Xbox34%
  2. Nintendo Switch29.6%
  3. PlayStation27.6%
  4. Steam Deck4.7%
  5. Meta Quest4.1%

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Share of SearchLeaderboard

Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among games consoles in New Zealand, by month

Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam Deck, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteam DeckMeta Quest
Oct 202527.2%28.6%31.9%6.1%6.3%
Nov 202524.3%33.4%27.6%7.5%7.2%
Dec 202523.5%34.1%29.1%6.1%7.3%
Jan 202625.4%29.9%31.7%6.3%6.6%
Feb 202627.2%27.1%32.7%6.9%6.2%
Mar 202623.1%37.9%28.6%5.4%4.9%
Apr 202622.6%39.6%28.1%5.2%4.4%
May 202627.8%35.5%25.5%6.8%4.4%
Jun 202634.5%28.8%26.9%5.9%3.9%
Jul 202630.6%29.8%30.4%4.7%4.6%
Aug 202634%29.6%27.6%4.7%4.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Xbox

    34%

    held 1st · 86.8K estimated branded searches · +9.4% vs prior month · +3.4 points

  2. 2.Nintendo Switch

    29.6%

    moved from 3rd to 2nd · 75.7K estimated branded searches · -1.9% vs prior month · -0.1 points

  3. 3.PlayStation

    27.6%

    moved from 2nd to 3rd · 70.6K estimated branded searches · -10.4% vs prior month · -2.8 points

  4. 4.Steam Deck

    4.7%

    held 4th · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  5. 5.Meta Quest

    4.1%

    held 5th · 10.4K estimated branded searches · -12% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among games consoles in New Zealand?

In August 2026, Xbox was the most searched among games consoles in New Zealand, with an estimated 86.8K branded searches and 34% estimated Share of Search within this set. Nintendo Switch is in 2nd place, 4.3 percentage points behind at 29.6% Share of Search.

New Zealand games consoles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xbox27.2% → 34%34.5%Jun 202622.6%Apr 20263rd → 1st
Nintendo Switch28.6% → 29.6%39.6%Apr 202627.1%Feb 20262nd
PlayStation31.9% → 27.6%32.7%Feb 202625.5%May 20261st → 3rd
Steam Deck6.1% → 4.7%7.5%Nov 20254.7%Jul 20265th → 4th
Meta Quest6.3% → 4.1%7.3%Dec 20253.9%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand increased from 27.2% to 34%.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand increased from 28.6% to 29.6%.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand decreased from 31.9% to 27.6%.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand decreased from 6.1% to 4.7%.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among games consoles in New Zealand decreased from 6.3% to 4.1%.
  • Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand peaked at 34.5% in June 2026 and was lowest at 22.6% in April 2026.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand peaked at 39.6% in April 2026 and was lowest at 27.1% in February 2026.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand peaked at 32.7% in February 2026 and was lowest at 25.5% in May 2026.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand peaked at 7.5% in November 2025 and was lowest at 4.7% in July 2026.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among games consoles in New Zealand peaked at 7.3% in December 2025 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Xbox rose from 3rd to 1st among games consoles in New Zealand.
  • Across the 11 months ending August 2026, PlayStation fell from 1st to 3rd among games consoles in New Zealand.
  • Across the 11 months ending August 2026, Steam Deck rose from 5th to 4th among games consoles in New Zealand.
  • Across the 11 months ending August 2026, Meta Quest fell from 4th to 5th among games consoles in New Zealand.

How did search popularity change for New Zealand games consoles in August 2026?

  1. In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.

  2. In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.

  3. In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.

  4. Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

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