PlayStation vs Steam Deck:Which is more popular by branded search in New Zealand?
In August 2026, PlayStation had more branded searches than Steam Deck among games consoles in New Zealand. PlayStation was estimated to have 70.6K branded searches compared to Steam Deck’s 12.1K, and held a 27.6% Share of Search versus Steam Deck’s 4.7%.
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Which is more popular in search, PlayStation or Steam Deck?
Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PlayStation, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 28.6% | 31.9% | 6.1% | 6.3% |
| Nov 2025 | 24.3% | 33.4% | 27.6% | 7.5% | 7.2% |
| Dec 2025 | 23.5% | 34.1% | 29.1% | 6.1% | 7.3% |
| Jan 2026 | 25.4% | 29.9% | 31.7% | 6.3% | 6.6% |
| Feb 2026 | 27.2% | 27.1% | 32.7% | 6.9% | 6.2% |
| Mar 2026 | 23.1% | 37.9% | 28.6% | 5.4% | 4.9% |
| Apr 2026 | 22.6% | 39.6% | 28.1% | 5.2% | 4.4% |
| May 2026 | 27.8% | 35.5% | 25.5% | 6.8% | 4.4% |
| Jun 2026 | 34.5% | 28.8% | 26.9% | 5.9% | 3.9% |
| Jul 2026 | 30.6% | 29.8% | 30.4% | 4.7% | 4.6% |
| Aug 2026 | 34% | 29.6% | 27.6% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the PlayStation and Steam Deck comparison changed over the last 12 months?
3 findings
- PlayStation was ahead of Steam Deck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand moved from 31.9% to 27.6%, and its estimated monthly branded searches moved from 69.3K to 70.6K.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 13.3K to 12.1K.
How did search popularity change for New Zealand games consoles in August 2026?
1 change
In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.
How each brand is measured
Brandwave collects information about searches that people make online using PlayStation’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PlayStation
26 branded search terms
- playstation
- playstation 2
- playstation 4
- playstation 5
- playstation 5 controller
- playstation 5 games
- playstation 5 pro
- playstation 5 slim
- playstation 6
- playstation app
- playstation com
- playstation console
- playstation controller
- playstation games
- playstation near me
- playstation network
- playstation nz
- playstation online
- playstation plus
- playstation plus games
- playstation plus monthly games
- playstation portable
- playstation portable games
- playstation shop
- playstation sony
- playstation vita
Steam Deck
24 branded search terms
- best steam deck game
- oled steam deck
- steam deck
- steam deck 2
- steam deck console
- steam deck game
- steam deck gaming handheld
- steam deck handheld
- steam deck near me
- steam deck new zealand
- steam deck nz
- steam deck oled
- steam deck online
- steam deck portable console
- steam deck price
- steamdeck
- steamdeck 2
- steamdeck com
- steamdeck console
- steamdeck games
- steamdeck handheld
- steamdeck nz
- store steampowered com
- valve steam deck
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.