Brandwave

How popular isSteam Deck in search?

In August 2026, there were an estimated 12.1K branded searches for Steam Deck in New Zealand which is down 8.9% over the last 11 months. Steam Deck holds 4.7% estimated Share of Search among New Zealand games consoles and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Xbox34%
  2. Nintendo Switch29.6%
  3. PlayStation27.6%
  4. Steam Deck4.7%
  5. Meta Quest4.1%
Steam Deck website (opens in a new tab)

Follow Steam Deck and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which games consoles compete with Steam Deck?

Steam Deck against games consoles in New Zealand, by month

Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam Deck, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteam DeckMeta Quest
Oct 202527.2%28.6%31.9%6.1%6.3%
Nov 202524.3%33.4%27.6%7.5%7.2%
Dec 202523.5%34.1%29.1%6.1%7.3%
Jan 202625.4%29.9%31.7%6.3%6.6%
Feb 202627.2%27.1%32.7%6.9%6.2%
Mar 202623.1%37.9%28.6%5.4%4.9%
Apr 202622.6%39.6%28.1%5.2%4.4%
May 202627.8%35.5%25.5%6.8%4.4%
Jun 202634.5%28.8%26.9%5.9%3.9%
Jul 202630.6%29.8%30.4%4.7%4.6%
Aug 202634%29.6%27.6%4.7%4.1%
Sep 2026—————

  1. 1.Xbox

    34%

    held 1st · 86.8K estimated branded searches · +9.4% vs prior month · +3.4 points

  2. 2.Nintendo Switch

    29.6%

    moved from 3rd to 2nd · 75.7K estimated branded searches · -1.9% vs prior month · -0.1 points

  3. 3.PlayStation

    27.6%

    moved from 2nd to 3rd · 70.6K estimated branded searches · -10.4% vs prior month · -2.8 points

  4. 4.Steam Deck

    4.7%

    held 4th · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  5. 5.Meta Quest

    4.1%

    held 5th · 10.4K estimated branded searches · -12% vs prior month · -0.5 points

Compare search popularity between Steam Deck and its closest rivals

How has branded search demand for Steam Deck changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steam Deck in New Zealand fell from 13.3K to 12.1K.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand decreased from 6.1% to 4.7%.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand peaked at 7.5% in November 2025 and was lowest at 4.7% in July 2026.
  • Across the 11 months ending August 2026, Steam Deck rose from 5th to 4th among games consoles in New Zealand.

How did search popularity change for New Zealand games consoles in August 2026?

  1. In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.

  2. In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.

  3. In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.

  4. Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

Which handheld gaming PC brands compete with Steam Deck?

Steam Deck against handheld gaming PC brands in New Zealand, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo, MSI Claw. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202579.1%6.9%9.5%1.8%2.6%
Nov 202584.1%4.9%7.5%1.6%1.9%
Dec 202584.7%5.5%6.4%1.7%1.7%
Jan 202683.7%5.4%7.2%1.6%2.1%
Feb 202684.8%5.7%5.8%1.9%1.8%
Mar 202682%6.8%7%2%2.2%
Apr 202682.6%6.2%7.1%2.2%1.9%
May 202685.6%5.5%5.3%1.8%1.9%
Jun 202683%7.4%5.5%1.9%2.3%
Jul 202681.4%7.6%6.6%2.3%2.1%
Aug 202681.4%7.1%6.3%2.8%2.4%
Sep 2026—————

  1. 1.Steam Deck

    81.4%

    held 1st · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  2. 2.ROG Ally

    7.1%

    held 2nd · 1.1K estimated branded searches · -6.2% vs prior month · -0.4 points

  3. 3.Lenovo Legion Go

    6.3%

    held 3rd · 930 estimated branded searches · -6.1% vs prior month · -0.4 points

  4. 4.Ayaneo

    2.8%

    held 4th · 420 estimated branded searches · +20% vs prior month · +0.5 points

  5. 5.MSI Claw

    2.4%

    held 5th · 350 estimated branded searches · +12.9% vs prior month · +0.3 points

Compare search popularity between Steam Deck and its closest rivals

How has branded search demand for Steam Deck changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 79.1% to 81.4%.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 85.6% in May 2026 and was lowest at 79.1% in October 2025.

How did search popularity change for New Zealand handheld gaming PC brands in August 2026?

  1. Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026.

  2. Estimated monthly branded searches for Lenovo Legion Go in New Zealand fell 41.5% over 11 measured months, from 1.6K to 930 in August 2026.

  3. Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026.

How is Steam Deck measured?

Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • best steam deck game
  • oled steam deck
  • steam deck
  • steam deck 2
  • steam deck console
  • steam deck game
  • steam deck gaming handheld
  • steam deck handheld
  • steam deck near me
  • steam deck new zealand
  • steam deck nz
  • steam deck oled
  • steam deck online
  • steam deck portable console
  • steam deck price
  • steamdeck
  • steamdeck 2
  • steamdeck com
  • steamdeck console
  • steamdeck games
  • steamdeck handheld
  • steamdeck nz
  • store steampowered com
  • valve steam deck

Do you work for Steam Deck? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Steam Deck your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record