Ayaneo vs Steam Deck:Which is more popular by branded search in New Zealand?
In August 2026, Steam Deck had more branded searches than Ayaneo among handheld gaming PC brands in New Zealand. Steam Deck was estimated to have 12.1K branded searches compared to Ayaneo’s 420, and held an 81.4% Share of Search versus Ayaneo’s 2.8%.
Follow Ayaneo vs Steam Deck and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ayaneo or Steam Deck?
Compare the handheld gaming PCs New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steam Deck, Ayaneo. The figures are in the table below the chart.
View monthly share of search table
| Month | Steam Deck | ROG Ally | Lenovo Legion Go | Ayaneo | MSI Claw |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 6.9% | 9.5% | 1.8% | 2.6% |
| Nov 2025 | 84.1% | 4.9% | 7.5% | 1.6% | 1.9% |
| Dec 2025 | 84.7% | 5.5% | 6.4% | 1.7% | 1.7% |
| Jan 2026 | 83.7% | 5.4% | 7.2% | 1.6% | 2.1% |
| Feb 2026 | 84.8% | 5.7% | 5.8% | 1.9% | 1.8% |
| Mar 2026 | 82% | 6.8% | 7% | 2% | 2.2% |
| Apr 2026 | 82.6% | 6.2% | 7.1% | 2.2% | 1.9% |
| May 2026 | 85.6% | 5.5% | 5.3% | 1.8% | 1.9% |
| Jun 2026 | 83% | 7.4% | 5.5% | 1.9% | 2.3% |
| Jul 2026 | 81.4% | 7.6% | 6.6% | 2.3% | 2.1% |
| Aug 2026 | 81.4% | 7.1% | 6.3% | 2.8% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Ayaneo and Steam Deck comparison changed over the last 12 months?
3 findings
- Steam Deck was ahead of Ayaneo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 1.8% to 2.8%, and its estimated monthly branded searches moved from 310 to 420.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 79.1% to 81.4%, and its estimated monthly branded searches moved from 13.3K to 12.1K.
How did search popularity change for New Zealand handheld gaming PC brands in August 2026?
1 change
Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ayaneo’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ayaneo
4 branded search terms
- ayaneo
- ayaneo gaming handheld
- ayaneo handheld
- ayaneo nz
Steam Deck
24 branded search terms
- best steam deck game
- oled steam deck
- steam deck
- steam deck 2
- steam deck console
- steam deck game
- steam deck gaming handheld
- steam deck handheld
- steam deck near me
- steam deck new zealand
- steam deck nz
- steam deck oled
- steam deck online
- steam deck portable console
- steam deck price
- steamdeck
- steamdeck 2
- steamdeck com
- steamdeck console
- steamdeck games
- steamdeck handheld
- steamdeck nz
- store steampowered com
- valve steam deck
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.