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Handheld gaming PC brands in New Zealand:Which brands are most popular in search?

In August 2026, Steam Deck was the most searched among handheld gaming PC brands in New Zealand, with an estimated 12.1K branded searches and 81.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Steam Deck81.4%
  2. ROG Ally7.1%
  3. Lenovo Legion Go6.3%
  4. Ayaneo2.8%
  5. MSI Claw2.4%

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Share of SearchLeaderboard

Compare the handheld gaming PCs New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handheld gaming PC brands in New Zealand, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo, MSI Claw. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202579.1%6.9%9.5%1.8%2.6%
Nov 202584.1%4.9%7.5%1.6%1.9%
Dec 202584.7%5.5%6.4%1.7%1.7%
Jan 202683.7%5.4%7.2%1.6%2.1%
Feb 202684.8%5.7%5.8%1.9%1.8%
Mar 202682%6.8%7%2%2.2%
Apr 202682.6%6.2%7.1%2.2%1.9%
May 202685.6%5.5%5.3%1.8%1.9%
Jun 202683%7.4%5.5%1.9%2.3%
Jul 202681.4%7.6%6.6%2.3%2.1%
Aug 202681.4%7.1%6.3%2.8%2.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Steam Deck

    81.4%

    held 1st · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  2. 2.ROG Ally

    7.1%

    held 2nd · 1.1K estimated branded searches · -6.2% vs prior month · -0.4 points

  3. 3.Lenovo Legion Go

    6.3%

    held 3rd · 930 estimated branded searches · -6.1% vs prior month · -0.4 points

  4. 4.Ayaneo

    2.8%

    held 4th · 420 estimated branded searches · +20% vs prior month · +0.5 points

  5. 5.MSI Claw

    2.4%

    held 5th · 350 estimated branded searches · +12.9% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among handheld gaming PC brands in New Zealand?

In August 2026, Steam Deck was the most searched among handheld gaming PC brands in New Zealand, with an estimated 12.1K branded searches and 81.4% estimated Share of Search within this set. ROG Ally is in 2nd place, 74.3 percentage points behind at 7.1% Share of Search.

New Zealand handheld gaming PC brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Steam Deck79.1% → 81.4%85.6%May 202679.1%Oct 20251st
ROG Ally6.9% → 7.1%7.6%Jul 20264.9%Nov 20253rd → 2nd
Lenovo Legion Go9.5% → 6.3%9.5%Oct 20255.3%May 20262nd → 3rd
Ayaneo1.8% → 2.8%2.8%Aug 20261.6%Nov 20255th → 4th
MSI Claw2.6% → 2.4%2.6%Oct 20251.7%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 79.1% to 81.4%.
  • Across the 11 months ending August 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands in New Zealand decreased from 9.5% to 6.3%.
  • Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 1.8% to 2.8%.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 85.6% in May 2026 and was lowest at 79.1% in October 2025.
  • Across the 11 months ending August 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.9% in November 2025.
  • Across the 11 months ending August 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 9.5% in October 2025 and was lowest at 5.3% in May 2026.
  • Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, ROG Ally rose from 3rd to 2nd among handheld gaming PC brands in New Zealand.
  • Across the 11 months ending August 2026, Lenovo Legion Go fell from 2nd to 3rd among handheld gaming PC brands in New Zealand.
  • Across the 11 months ending August 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands in New Zealand.
  • Across the 11 months ending August 2026, MSI Claw fell from 4th to 5th among handheld gaming PC brands in New Zealand.

How did search popularity change for New Zealand handheld gaming PC brands in August 2026?

  1. Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026.

  2. Estimated monthly branded searches for Lenovo Legion Go in New Zealand fell 41.5% over 11 measured months, from 1.6K to 930 in August 2026.

  3. Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026.

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