Brandwave

How popular isAyaneo in search?

In August 2026, there were an estimated 420 branded searches for Ayaneo in New Zealand which is up 35.5% over the last 11 months. Ayaneo holds 2.8% estimated Share of Search among New Zealand handheld gaming PC brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Steam Deck81.4%
  2. ROG Ally7.1%
  3. Lenovo Legion Go6.3%
  4. Ayaneo2.8%
  5. MSI Claw2.4%
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Which handheld gaming PC brands compete with Ayaneo?

Ayaneo against handheld gaming PC brands in New Zealand, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo, MSI Claw. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202579.1%6.9%9.5%1.8%2.6%
Nov 202584.1%4.9%7.5%1.6%1.9%
Dec 202584.7%5.5%6.4%1.7%1.7%
Jan 202683.7%5.4%7.2%1.6%2.1%
Feb 202684.8%5.7%5.8%1.9%1.8%
Mar 202682%6.8%7%2%2.2%
Apr 202682.6%6.2%7.1%2.2%1.9%
May 202685.6%5.5%5.3%1.8%1.9%
Jun 202683%7.4%5.5%1.9%2.3%
Jul 202681.4%7.6%6.6%2.3%2.1%
Aug 202681.4%7.1%6.3%2.8%2.4%
Sep 2026—————

  1. 1.Steam Deck

    81.4%

    held 1st · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  2. 2.ROG Ally

    7.1%

    held 2nd · 1.1K estimated branded searches · -6.2% vs prior month · -0.4 points

  3. 3.Lenovo Legion Go

    6.3%

    held 3rd · 930 estimated branded searches · -6.1% vs prior month · -0.4 points

  4. 4.Ayaneo

    2.8%

    held 4th · 420 estimated branded searches · +20% vs prior month · +0.5 points

  5. 5.MSI Claw

    2.4%

    held 5th · 350 estimated branded searches · +12.9% vs prior month · +0.3 points

Compare search popularity between Ayaneo and its closest rivals

How has branded search demand for Ayaneo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ayaneo in New Zealand rose from 310 to 420.
  • Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand increased from 1.8% to 2.8%.
  • Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands in New Zealand.

How did search popularity change for New Zealand handheld gaming PC brands in August 2026?

  1. Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026.

  2. Estimated monthly branded searches for Lenovo Legion Go in New Zealand fell 41.5% over 11 measured months, from 1.6K to 930 in August 2026.

  3. Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026.

How is Ayaneo measured?

Brandwave collects information about searches that people make online using Ayaneo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ayaneo
  • ayaneo gaming handheld
  • ayaneo handheld
  • ayaneo nz

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How the Brand Demand Index is measured

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