Steam Deck vs Xbox:Which is more popular by branded search in New Zealand?
In August 2026, Xbox had more branded searches than Steam Deck among games consoles in New Zealand. Xbox was estimated to have 86.8K branded searches compared to Steam Deck’s 12.1K, and held a 34% Share of Search versus Steam Deck’s 4.7%.
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Which is more popular in search, Steam Deck or Xbox?
Compare the games consoles and handhelds New Zealand gamers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 28.6% | 31.9% | 6.1% | 6.3% |
| Nov 2025 | 24.3% | 33.4% | 27.6% | 7.5% | 7.2% |
| Dec 2025 | 23.5% | 34.1% | 29.1% | 6.1% | 7.3% |
| Jan 2026 | 25.4% | 29.9% | 31.7% | 6.3% | 6.6% |
| Feb 2026 | 27.2% | 27.1% | 32.7% | 6.9% | 6.2% |
| Mar 2026 | 23.1% | 37.9% | 28.6% | 5.4% | 4.9% |
| Apr 2026 | 22.6% | 39.6% | 28.1% | 5.2% | 4.4% |
| May 2026 | 27.8% | 35.5% | 25.5% | 6.8% | 4.4% |
| Jun 2026 | 34.5% | 28.8% | 26.9% | 5.9% | 3.9% |
| Jul 2026 | 30.6% | 29.8% | 30.4% | 4.7% | 4.6% |
| Aug 2026 | 34% | 29.6% | 27.6% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Steam Deck and Xbox comparison changed over the last 12 months?
3 findings
- Xbox was ahead of Steam Deck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 13.3K to 12.1K.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand moved from 27.2% to 34%, and its estimated monthly branded searches moved from 59.1K to 86.8K.
How did search popularity change for New Zealand games consoles in August 2026?
1 change
In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
How each brand is measured
Brandwave collects information about searches that people make online using Steam Deck’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steam Deck
24 branded search terms
- best steam deck game
- oled steam deck
- steam deck
- steam deck 2
- steam deck console
- steam deck game
- steam deck gaming handheld
- steam deck handheld
- steam deck near me
- steam deck new zealand
- steam deck nz
- steam deck oled
- steam deck online
- steam deck portable console
- steam deck price
- steamdeck
- steamdeck 2
- steamdeck com
- steamdeck console
- steamdeck games
- steamdeck handheld
- steamdeck nz
- store steampowered com
- valve steam deck
Xbox
20 branded search terms
- live xbox
- new xbox
- xbox
- xbox 360
- xbox com
- xbox console
- xbox controller
- xbox games
- xbox near me
- xbox nz
- xbox one
- xbox one controller
- xbox onex
- xbox online
- xbox series s
- xbox series x
- xbox series x console
- xbox store
- xbox wireless controller
- xbox x
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.