Brandwave

How popular isPlayStation in search?

In August 2026, there were an estimated 70.6K branded searches for PlayStation in New Zealand which held steady over the last 11 months. PlayStation holds 27.6% estimated Share of Search among New Zealand games consoles and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Xbox34%
  2. Nintendo Switch29.6%
  3. PlayStation27.6%
  4. Steam Deck4.7%
  5. Meta Quest4.1%
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Which games consoles compete with PlayStation?

PlayStation against games consoles in New Zealand, by month

Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam Deck, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteam DeckMeta Quest
Oct 202527.2%28.6%31.9%6.1%6.3%
Nov 202524.3%33.4%27.6%7.5%7.2%
Dec 202523.5%34.1%29.1%6.1%7.3%
Jan 202625.4%29.9%31.7%6.3%6.6%
Feb 202627.2%27.1%32.7%6.9%6.2%
Mar 202623.1%37.9%28.6%5.4%4.9%
Apr 202622.6%39.6%28.1%5.2%4.4%
May 202627.8%35.5%25.5%6.8%4.4%
Jun 202634.5%28.8%26.9%5.9%3.9%
Jul 202630.6%29.8%30.4%4.7%4.6%
Aug 202634%29.6%27.6%4.7%4.1%
Sep 2026—————

  1. 1.Xbox

    34%

    held 1st · 86.8K estimated branded searches · +9.4% vs prior month · +3.4 points

  2. 2.Nintendo Switch

    29.6%

    moved from 3rd to 2nd · 75.7K estimated branded searches · -1.9% vs prior month · -0.1 points

  3. 3.PlayStation

    27.6%

    moved from 2nd to 3rd · 70.6K estimated branded searches · -10.4% vs prior month · -2.8 points

  4. 4.Steam Deck

    4.7%

    held 4th · 12.1K estimated branded searches · -0.66% vs prior month · 0 points

  5. 5.Meta Quest

    4.1%

    held 5th · 10.4K estimated branded searches · -12% vs prior month · -0.5 points

Compare search popularity between PlayStation and its closest rivals

How has branded search demand for PlayStation changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation in New Zealand held steady, from 69.3K to 70.6K.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand decreased from 31.9% to 27.6%.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand peaked at 32.7% in February 2026 and was lowest at 25.5% in May 2026.
  • Across the 11 months ending August 2026, PlayStation fell from 1st to 3rd among games consoles in New Zealand.

How did search popularity change for New Zealand games consoles in August 2026?

  1. In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.

  2. In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.

  3. In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.

  4. Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

How is PlayStation measured?

Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • playstation
  • playstation 2
  • playstation 4
  • playstation 5
  • playstation 5 controller
  • playstation 5 games
  • playstation 5 pro
  • playstation 5 slim
  • playstation 6
  • playstation app
  • playstation com
  • playstation console
  • playstation controller
  • playstation games
  • playstation near me
  • playstation network
  • playstation nz
  • playstation online
  • playstation plus
  • playstation plus games
  • playstation plus monthly games
  • playstation portable
  • playstation portable games
  • playstation shop
  • playstation sony
  • playstation vita

How the Brand Demand Index is measured

Who owns PlayStation?

PlayStation is owned by Sony. Brandwave also tracks PlayStation VR2 and Sony, owned by the same company, in New Zealand.

Do you work for PlayStation? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is PlayStation your brand?

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