Brandwave

How popular isPlayStation VR2 in search?

In August 2026, there were an estimated 1.9K branded searches for PlayStation VR2 in New Zealand which held steady over the last 11 months. PlayStation VR2 holds 13.2% estimated Share of Search among New Zealand VR headset brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Meta Quest73.2%
  2. PlayStation VR213.2%
  3. Apple Vision Pro9.1%
  4. HTC Vive2.8%
  5. Pico1.8%
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Which VR headset brands compete with PlayStation VR2?

PlayStation VR2 against VR headset brands in New Zealand, by month

Share of Search by month for Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthMeta QuestPlayStation VR2Apple Vision ProHTC VivePico
Oct 202573.4%9.9%11.4%3%2.2%
Nov 202576%12.7%7.1%2.5%1.7%
Dec 202578.6%12.9%5.2%2%1.3%
Jan 202676.7%11.2%8.1%2.4%1.5%
Feb 202675.4%12.5%8.1%2.8%1.2%
Mar 202674.8%11.5%8.9%2.6%2.2%
Apr 202675.1%11.5%8.6%2.8%2%
May 202672.3%12.2%11.1%2.9%1.5%
Jun 202670.2%16.4%8.9%2.7%1.8%
Jul 202674.5%13.8%7.4%2.6%1.6%
Aug 202673.2%13.2%9.1%2.8%1.8%
Sep 2026—————
  1. 1.Meta Quest

    73.2%

    held 1st · 10.4K estimated branded searches · -12% vs prior month · -1.3 points

  2. held 2nd · 1.9K estimated branded searches · -14.5% vs prior month · -0.6 points

  3. held 3rd · 1.3K estimated branded searches · +10.3% vs prior month · +1.7 points

  4. 4.HTC Vive

    2.8%

    held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.2 points

  5. 5.Pico

    1.8%

    held 5th · 250 estimated branded searches · -3.8% vs prior month · +0.1 points

Compare search popularity between PlayStation VR2 and its closest rivals

How has branded search demand for PlayStation VR2 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation VR2 in New Zealand held steady at 1.9K.
  • Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand increased from 9.9% to 13.2%.
  • Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 9.9% in October 2025.
  • Across the 11 months ending August 2026, PlayStation VR2 rose from 3rd to 2nd among VR headset brands in New Zealand.

How did search popularity change for New Zealand VR headset brands in August 2026?

  1. In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.

  2. In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.

  3. In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.

  4. Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.

  5. Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

How is PlayStation VR2 measured?

Brandwave collects information about searches that people make online using PlayStation VR2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • playstation vr2
  • playstation vr2 headset
  • playstation vr2 near me
  • playstation vr2 nz
  • playstation vr2 vr headset
  • playstationvr2
  • ps vr2
  • psvr2
  • sony playstation vr2

How the Brand Demand Index is measured

Who owns PlayStation VR2?

PlayStation VR2 is owned by Sony. Brandwave also tracks PlayStation and Sony, owned by the same company, in New Zealand.

Do you work for PlayStation VR2? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is PlayStation VR2 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.