Brandwave

VR headset brands in New Zealand:Which brands are most popular in search?

In August 2026, Meta Quest was the most searched among VR headset brands in New Zealand, with an estimated 10.4K branded searches and 73.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Meta Quest73.2%
  2. PlayStation VR213.2%
  3. Apple Vision Pro9.1%
  4. HTC Vive2.8%
  5. Pico1.8%

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Share of SearchLeaderboard

Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among VR headset brands in New Zealand, by month

Share of Search by month for Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthMeta QuestPlayStation VR2Apple Vision ProHTC VivePico
Oct 202573.4%9.9%11.4%3%2.2%
Nov 202576%12.7%7.1%2.5%1.7%
Dec 202578.6%12.9%5.2%2%1.3%
Jan 202676.7%11.2%8.1%2.4%1.5%
Feb 202675.4%12.5%8.1%2.8%1.2%
Mar 202674.8%11.5%8.9%2.6%2.2%
Apr 202675.1%11.5%8.6%2.8%2%
May 202672.3%12.2%11.1%2.9%1.5%
Jun 202670.2%16.4%8.9%2.7%1.8%
Jul 202674.5%13.8%7.4%2.6%1.6%
Aug 202673.2%13.2%9.1%2.8%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Meta Quest

    73.2%

    held 1st · 10.4K estimated branded searches · -12% vs prior month · -1.3 points

  2. 2.PlayStation VR2

    13.2%

    held 2nd · 1.9K estimated branded searches · -14.5% vs prior month · -0.6 points

  3. 3.Apple Vision Pro

    9.1%

    held 3rd · 1.3K estimated branded searches · +10.3% vs prior month · +1.7 points

  4. 4.HTC Vive

    2.8%

    held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.2 points

  5. 5.Pico

    1.8%

    held 5th · 250 estimated branded searches · -3.8% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among VR headset brands in New Zealand?

In August 2026, Meta Quest was the most searched among VR headset brands in New Zealand, with an estimated 10.4K branded searches and 73.2% estimated Share of Search within this set. PlayStation VR2 is in 2nd place, 60 percentage points behind at 13.2% Share of Search.

New Zealand VR headset brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Meta Quest73.4% → 73.2%78.6%Dec 202570.2%Jun 20261st
PlayStation VR29.9% → 13.2%16.4%Jun 20269.9%Oct 20253rd → 2nd
Apple Vision Pro11.4% → 9.1%11.4%Oct 20255.2%Dec 20252nd → 3rd
HTC Vive3% → 2.8%3%Oct 20252%Dec 20254th
Pico2.2% → 1.8%2.2%Oct 20251.2%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand increased from 9.9% to 13.2%.
  • Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand decreased from 11.4% to 9.1%.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among VR headset brands in New Zealand peaked at 78.6% in December 2025 and was lowest at 70.2% in June 2026.
  • Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 9.9% in October 2025.
  • Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 5.2% in December 2025.
  • Across the 11 months ending August 2026, HTC Vive’s estimated Share of Search among VR headset brands in New Zealand peaked at 3% in October 2025 and was lowest at 2% in December 2025.
  • Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 1.2% in February 2026.
  • Across the 11 months ending August 2026, PlayStation VR2 rose from 3rd to 2nd among VR headset brands in New Zealand.
  • Across the 11 months ending August 2026, Apple Vision Pro fell from 2nd to 3rd among VR headset brands in New Zealand.
  • Across the 11 months ending August 2026, Meta Quest, HTC Vive and Pico held steady: their estimated Share of Search among VR headset brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand VR headset brands in August 2026?

  1. In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.

  2. In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.

  3. In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.

  4. Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.

  5. Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

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