Apple Vision Pro vs PlayStation VR2:Which is more popular by branded search in New Zealand?
In August 2026, PlayStation VR2 had more branded searches than Apple Vision Pro among VR headset brands in New Zealand. PlayStation VR2 was estimated to have 1.9K branded searches compared to Apple Vision Pro’s 1.3K, and held a 13.2% Share of Search versus Apple Vision Pro’s 9.1%.
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Which is more popular in search, Apple Vision Pro or PlayStation VR2?
Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PlayStation VR2, Apple Vision Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Vision Pro and PlayStation VR2 comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: PlayStation VR2 took it in November 2025.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand moved from 11.4% to 9.1%, and its estimated monthly branded searches moved from 2.1K to 1.3K.
- Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand moved from 9.9% to 13.2%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand VR headset brands in August 2026?
2 changes
In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and PlayStation VR2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
8 branded search terms
- apple vision pro
- apple vision pro near me
- apple vision pro new zealand
- apple vision pro nz
- apple vision pro online
- apple vision pro vr
- apple vision pro vr headset
- applevisionpro
PlayStation VR2
9 branded search terms
- playstation vr2
- playstation vr2 headset
- playstation vr2 near me
- playstation vr2 nz
- playstation vr2 vr headset
- playstationvr2
- ps vr2
- psvr2
- sony playstation vr2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.