Brandwave

How popular isApple Vision Pro in search?

In August 2026, there were an estimated 1.3K branded searches for Apple Vision Pro in New Zealand which is down 39.4% over the last 11 months. Apple Vision Pro holds 9.1% estimated Share of Search among New Zealand VR headset brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Meta Quest73.2%
  2. PlayStation VR213.2%
  3. Apple Vision Pro9.1%
  4. HTC Vive2.8%
  5. Pico1.8%
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Which VR headset brands compete with Apple Vision Pro?

Apple Vision Pro against VR headset brands in New Zealand, by month

Share of Search by month for Meta Quest, PlayStation VR2, Apple Vision Pro, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthMeta QuestPlayStation VR2Apple Vision ProHTC VivePico
Oct 202573.4%9.9%11.4%3%2.2%
Nov 202576%12.7%7.1%2.5%1.7%
Dec 202578.6%12.9%5.2%2%1.3%
Jan 202676.7%11.2%8.1%2.4%1.5%
Feb 202675.4%12.5%8.1%2.8%1.2%
Mar 202674.8%11.5%8.9%2.6%2.2%
Apr 202675.1%11.5%8.6%2.8%2%
May 202672.3%12.2%11.1%2.9%1.5%
Jun 202670.2%16.4%8.9%2.7%1.8%
Jul 202674.5%13.8%7.4%2.6%1.6%
Aug 202673.2%13.2%9.1%2.8%1.8%
Sep 2026—————

  1. 1.Meta Quest

    73.2%

    held 1st · 10.4K estimated branded searches · -12% vs prior month · -1.3 points

  2. 2.PlayStation VR2

    13.2%

    held 2nd · 1.9K estimated branded searches · -14.5% vs prior month · -0.6 points

  3. 3.Apple Vision Pro

    9.1%

    held 3rd · 1.3K estimated branded searches · +10.3% vs prior month · +1.7 points

  4. 4.HTC Vive

    2.8%

    held 4th · 400 estimated branded searches · -4.8% vs prior month · +0.2 points

  5. 5.Pico

    1.8%

    held 5th · 250 estimated branded searches · -3.8% vs prior month · +0.1 points

Compare search popularity between Apple Vision Pro and its closest rivals

How has branded search demand for Apple Vision Pro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Vision Pro in New Zealand fell from 2.1K to 1.3K.
  • Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand decreased from 11.4% to 9.1%.
  • Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 5.2% in December 2025.
  • Across the 11 months ending August 2026, Apple Vision Pro fell from 2nd to 3rd among VR headset brands in New Zealand.

How did search popularity change for New Zealand VR headset brands in August 2026?

  1. In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.

  2. In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.

  3. In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.

  4. Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.

  5. Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

How is Apple Vision Pro measured?

Brandwave collects information about searches that people make online using Apple Vision Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • apple vision pro
  • apple vision pro near me
  • apple vision pro new zealand
  • apple vision pro nz
  • apple vision pro online
  • apple vision pro vr
  • apple vision pro vr headset
  • applevisionpro

How the Brand Demand Index is measured

Who owns Apple Vision Pro?

Apple Vision Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for Apple Vision Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.

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