Apple Vision Pro vs Pico:Which is more popular by branded search in New Zealand?
In August 2026, Apple Vision Pro had more branded searches than Pico among VR headset brands in New Zealand. Apple Vision Pro was estimated to have 1.3K branded searches compared to Pico’s 250, and held a 9.1% Share of Search versus Pico’s 1.8%.
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Which is more popular in search, Apple Vision Pro or Pico?
Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Vision Pro, Pico. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Vision Pro and Pico comparison changed over the last 12 months?
3 findings
- Apple Vision Pro was ahead of Pico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand moved from 11.4% to 9.1%, and its estimated monthly branded searches moved from 2.1K to 1.3K.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 420 to 250.
How did search popularity change for New Zealand VR headset brands in August 2026?
2 changes
In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and Pico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
8 branded search terms
- apple vision pro
- apple vision pro near me
- apple vision pro new zealand
- apple vision pro nz
- apple vision pro online
- apple vision pro vr
- apple vision pro vr headset
- applevisionpro
Pico
5 branded search terms
- pico 4
- pico 4 vr
- pico virtual reality
- pico vr
- pico vr headset
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.