Apple Vision Pro vs Meta Quest:Which is more popular by branded search in New Zealand?
In August 2026, Meta Quest had more branded searches than Apple Vision Pro among VR headset brands in New Zealand. Meta Quest was estimated to have 10.4K branded searches compared to Apple Vision Pro’s 1.3K, and held a 73.2% Share of Search versus Apple Vision Pro’s 9.1%.
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Which is more popular in search, Apple Vision Pro or Meta Quest?
Compare the virtual and mixed reality headset brands New Zealanders play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meta Quest, Apple Vision Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | Meta Quest | PlayStation VR2 | Apple Vision Pro | HTC Vive | Pico |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 9.9% | 11.4% | 3% | 2.2% |
| Nov 2025 | 76% | 12.7% | 7.1% | 2.5% | 1.7% |
| Dec 2025 | 78.6% | 12.9% | 5.2% | 2% | 1.3% |
| Jan 2026 | 76.7% | 11.2% | 8.1% | 2.4% | 1.5% |
| Feb 2026 | 75.4% | 12.5% | 8.1% | 2.8% | 1.2% |
| Mar 2026 | 74.8% | 11.5% | 8.9% | 2.6% | 2.2% |
| Apr 2026 | 75.1% | 11.5% | 8.6% | 2.8% | 2% |
| May 2026 | 72.3% | 12.2% | 11.1% | 2.9% | 1.5% |
| Jun 2026 | 70.2% | 16.4% | 8.9% | 2.7% | 1.8% |
| Jul 2026 | 74.5% | 13.8% | 7.4% | 2.6% | 1.6% |
| Aug 2026 | 73.2% | 13.2% | 9.1% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Vision Pro and Meta Quest comparison changed over the last 12 months?
3 findings
- Meta Quest was ahead of Apple Vision Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands in New Zealand moved from 11.4% to 9.1%, and its estimated monthly branded searches moved from 2.1K to 1.3K.
- Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among VR headset brands in New Zealand moved from 73.4% to 73.2%, and its estimated monthly branded searches moved from 13.7K to 10.4K.
How did search popularity change for New Zealand VR headset brands in August 2026?
2 changes
In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Vision Pro’s and Meta Quest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Vision Pro
8 branded search terms
- apple vision pro
- apple vision pro near me
- apple vision pro new zealand
- apple vision pro nz
- apple vision pro online
- apple vision pro vr
- apple vision pro vr headset
- applevisionpro
Meta Quest
48 branded search terms
- meta com
- meta quest
- meta quest 1
- meta quest 2
- meta quest 2 price
- meta quest 2 vr headset
- meta quest 3
- meta quest 3 price
- meta quest 4
- meta quest console
- meta quest games
- meta quest headset
- meta quest link
- meta quest link cable
- meta quest near me
- meta quest nz
- meta quest online
- meta quest pro
- meta quest virtual reality
- meta quest vr
- meta quest vr headset
- metaquest
- metaquest 2
- metaquest 3
- metaquest games
- metaquest nz
- metaquest vr
- metaquest vr headset
- oculus meta quest 2
- oculus quest
- oculus quest 2
- oculus quest 2 price
- oculus quest games
- oculus quest nz
- oculus quest vr
- oculus quest vr headset
- quest 3
- quest 3 games
- quest 3 nz
- quest 3 vr
- quest 3 vr headset
- quest 3s
- quest 3s games
- quest 3s nz
- quest 3s vr
- quest 3s vr headset
- vr meta quest 2
- vr meta quest 3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.