How popular isMacBook in search?
In August 2026, there were an estimated 68.4K branded searches for MacBook in New Zealand which is up 25.2% over the last 11 months. MacBook holds 46.2% estimated Share of Search among New Zealand laptop brands and is ranked 1st of 9 competitors for search popularity.
Follow MacBook and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which laptop brands compete with MacBook?
Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 68.4K | +4.9% | +0.3 points | |
| 2, held 2nd | 13.9% | 20.5K | +0.34% | -0.5 points | |
| 3, held 3rd | 13% | 19.3K | +5% | +0.1 points | |
| 4, held 4th | 8% | 11.8K | +2.7% | -0.1 points | |
| 5, held 5th | 6.8% | 10.1K | +0.4% | -0.3 points | |
| 6, held 6th | 5.4% | 8K | +13.8% | +0.5 points | |
| 7, moved from 8th to 7th | 3.3% | 4.8K | +20.7% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.9% | 4.3K | -7.4% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.5% | 740 | -7.5% | -0.1 points |
1.
MacBook46.2%
held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points
2.
Lenovo13.9%
held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points
3.
HP13%
held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points
4.
ASUS8%
held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points
6.8%
held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points
6.
Razer5.4%
held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points
7.
Acer
3.3%
moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points
8.
Dell2.9%
moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points
9.
MSI
0.5%
held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points
Compare search popularity between MacBook and its closest rivals
How has branded search demand for MacBook changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MacBook in New Zealand rose from 54.6K to 68.4K.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand increased from 41.8% to 46.2%.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand peaked at 53.4% in March 2026 and was lowest at 41.8% in October 2025.
How did search popularity change for New Zealand laptop brands in August 2026?
5 changes
In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.
In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.
Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.
How is MacBook measured?
Brandwave collects information about searches that people make online using MacBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- apple macbook
- apple macbook air
- apple macbook pro
- macbook
- macbook air
- macbook air 13
- macbook air 13 inch
- macbook air 2020
- macbook air m1
- macbook air m2
- macbook air m3
- macbook laptop
- macbook m2
- macbook m3
- macbook near me
- macbook new zealand
- macbook notebook
- macbook nz
- macbook online
- macbook pro
- macbook pro 14 inch
- new macbook
- refurbished macbook
Who owns MacBook?
MacBook is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for MacBook? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is MacBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.