Brandwave

How popular isFinal Cut Pro in search?

In August 2026, there were an estimated 700 branded searches for Final Cut Pro in New Zealand which is down 23.9% over the last 11 months. Final Cut Pro holds 1.4% estimated Share of Search among New Zealand video editing software and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. CapCut69.5%
  2. DaVinci Resolve18.1%
  3. Adobe Premiere Pro4.7%
  4. iMovie3.5%
  5. Descript2.9%
  6. Final Cut Pro1.4%
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Which video editing software compete with Final Cut Pro?

Final Cut Pro against video editing software in New Zealand, by month

Share of Search by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript, Final Cut Pro. The figures are in the table below the chart.

View monthly share of search table
MonthCapCutDaVinci ResolveAdobe Premiere ProiMovieDescriptFinal Cut Pro
Oct 202567%18.3%5.3%3.6%3.8%2%
Nov 202567.5%18.2%5.1%3.7%3.9%1.6%
Dec 202568.7%18.1%4.8%3.7%2.9%1.9%
Jan 202665.5%21%4.9%2.8%3.5%2.3%
Feb 202665.8%19.4%6.2%3.2%3.5%1.9%
Mar 202665.8%19.3%5.5%3.6%4%1.6%
Apr 202664.7%21.6%4.9%3.4%4%1.5%
May 202666.3%20.7%4.8%3.7%3.3%1.2%
Jun 202666.5%21%4.7%3.6%2.8%1.4%
Jul 202667%21.1%4.5%2.9%3.2%1.4%
Aug 202669.5%18.1%4.7%3.5%2.9%1.4%
Sep 2026——————

  1. 1.CapCut

    69.5%

    held 1st · 35.1K estimated branded searches · +14.7% vs prior month · +2.5 points

  2. 2.DaVinci Resolve

    18.1%

    held 2nd · 9.1K estimated branded searches · -5.2% vs prior month · -3 points

  3. 3.Adobe Premiere Pro

    4.7%

    held 3rd · 2.4K estimated branded searches · +14.5% vs prior month · +0.2 points

  4. 4.iMovie

    3.5%

    moved from 5th to 4th · 1.8K estimated branded searches · +34.8% vs prior month · +0.6 points

  5. 5.Descript

    2.9%

    moved from 4th to 5th · 1.4K estimated branded searches · -0.69% vs prior month · -0.3 points

  6. 6.Final Cut Pro

    1.4%

    held 6th · 700 estimated branded searches · +12.9% vs prior month · 0 points

Compare search popularity between Final Cut Pro and its closest rivals

How has branded search demand for Final Cut Pro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Final Cut Pro in New Zealand fell from 920 to 700.
  • Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in May 2026.

How did search popularity change for New Zealand video editing software in August 2026?

  1. In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.

  2. In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.

  3. In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.

  4. Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.

  5. Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.

How is Final Cut Pro measured?

Brandwave collects information about searches that people make online using Final Cut Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • final cut pro
  • final cut pro cost
  • final cut pro editing
  • final cut pro ipad
  • final cut pro nz
  • final cut pro online
  • final cut pro video editor
  • final cut pro x
  • finalcutpro

How the Brand Demand Index is measured

Who owns Final Cut Pro?

Final Cut Pro is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for Final Cut Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Final Cut Pro your brand?

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