Final Cut Pro vs iMovie:Which is more popular by branded search in New Zealand?
In August 2026, iMovie had more branded searches than Final Cut Pro among video editing software in New Zealand. iMovie was estimated to have 1.8K branded searches compared to Final Cut Pro’s 700, and held a 3.5% Share of Search versus Final Cut Pro’s 1.4%.
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Which is more popular in search, Final Cut Pro or iMovie?
Compare the video editing apps New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iMovie, Final Cut Pro. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Final Cut Pro and iMovie comparison changed over the last 12 months?
3 findings
- iMovie was ahead of Final Cut Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 920 to 700.
- Across the 11 months ending August 2026, iMovie’s estimated Share of Search among video editing software in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches moved from 1.7K to 1.8K.
How did search popularity change for New Zealand video editing software in August 2026?
2 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Final Cut Pro’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Final Cut Pro
9 branded search terms
- final cut pro
- final cut pro cost
- final cut pro editing
- final cut pro ipad
- final cut pro nz
- final cut pro online
- final cut pro video editor
- final cut pro x
- finalcutpro
iMovie
10 branded search terms
- imovie
- imovie app
- imovie download
- imovie editing
- imovie for mac
- imovie for windows
- imovie near me
- imovie online
- imovie program
- imovie video editor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.