How popular isAdobe Premiere Pro?
In October 2026, people searched for Adobe Premiere Pro by name about 3,720 times in New Zealand, a 22.3% decrease from the previous year. These searches made up 9.9% of all New Zealand video editing software searches, placing Adobe Premiere Pro third out of seven brands. When we asked both ChatGPT and Google AI Overviews about video editing software, Adobe Premiere Pro appeared in three of the five answers and was the third most recommended of the seven.
Adobe Premiere Pro is the third most searched of 7 competitors and the third most recommended in the AI answers we collected.
CapCutShare of searches 65.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DaVinci ResolveShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Adobe Premiere ProShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
iMovieShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
DescriptShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Premiere Pro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Premiere Pro is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best video editing tools in New Zealand?”
Asked ChatGPT
“What's the best video editing tool in New Zealand for short videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Adobe Premiere Pro compared with other New Zealand video editing software?
Share of searches by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro | VN Video Editor |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.4% | 15.8% | 10.5% | 4.6% | 3.8% | 1.5% | 0.37% |
| Dec 2025 | 65% | 15.8% | 8.9% | 5% | 2.9% | 1.8% | 0.56% |
| Jan 2026 | 62.9% | 18.5% | 9.1% | 3.3% | 3.6% | 2% | 0.53% |
| Feb 2026 | 64.4% | 15.9% | 10.1% | 3.5% | 3.8% | 1.8% | 0.55% |
| Mar 2026 | 64.1% | 15.1% | 10.2% | 4.2% | 4.3% | 1.5% | 0.55% |
| Apr 2026 | 62% | 17.9% | 9.2% | 4.4% | 4.3% | 1.4% | 0.79% |
| May 2026 | 64.2% | 15.5% | 9.9% | 5% | 3.6% | 1.1% | 0.66% |
| Jun 2026 | 65.7% | 16.8% | 8.3% | 4.3% | 3% | 1.4% | 0.54% |
| Jul 2026 | 64.8% | 16.8% | 9.2% | 3.7% | 3.5% | 1.4% | 0.64% |
| Aug 2026 | 67.8% | 13.6% | 8.7% | 4.9% | 3.1% | 1.3% | 0.69% |
| Sep 2026 | 68.4% | 13.8% | 7.6% | 4.6% | 3.8% | 1.2% | 0.72% |
| Oct 2026 | 65.2% | 15.8% | 9.9% | 4.6% | 2.8% | 1.2% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 24.6K | -19.4% | -3.2 points | |
| 2, held 2nd | 15.8% | 5.9K | -3.3% | +2 points | |
| 3, held 3rd | 9.9% | 3.7K | +10.4% | +2.3 points | |
| 4, held 4th | 4.6% | 1.7K | -15.7% | 0 points | |
| 5, held 5th | 2.8% | 1.1K | -37.1% | -1 points | |
| 6, held 6th | 1.2% | 440 | -17% | 0 points | |
| 7, held 7th | 0.56% | 210 | -34.4% | -0.2 points |
1.
CapCut65.2%
Held 1st. 24.6K estimated branded searches, -19.4% vs prior month. Share -3.2 points.
15.8%
Held 2nd. 5.9K estimated branded searches, -3.3% vs prior month. Share +2 points.
9.9%
Held 3rd. 3.7K estimated branded searches, +10.4% vs prior month. Share +2.3 points.
4.
iMovie4.6%
Held 4th. 1.7K estimated branded searches, -15.7% vs prior month. Share 0 points.
5.
Descript2.8%
Held 5th. 1.1K estimated branded searches, -37.1% vs prior month. Share -1 points.
1.2%
Held 6th. 440 estimated branded searches, -17% vs prior month. Share 0 points.
0.56%
Held 7th. 210 estimated branded searches, -34.4% vs prior month. Share -0.2 points.
Compare popularity between Adobe Premiere Pro and its closest rivals
Every comparison with Adobe Premiere Pro
6 comparisons
How has branded search demand for Adobe Premiere Pro changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Adobe Premiere Pro in New Zealand fell from 4.8K to 3.7K.
- Across the 12 months ending October 2026, Adobe Premiere Pro’s share of searches among video editing software in New Zealand decreased from 10.5% to 9.9%.
- Across the 12 months ending October 2026, Adobe Premiere Pro’s share of searches among video editing software in New Zealand peaked at 10.5% in November 2025 and was lowest at 7.6% in September 2026.
How did search popularity change for New Zealand video editing software in October 2026?
6 changes
In October 2026, Adobe Premiere Pro gained share of searches among video editing software in New Zealand, from 7.6% to 9.9%.
In October 2026, DaVinci Resolve gained share of searches among video editing software in New Zealand, from 13.8% to 15.8%.
In October 2026, CapCut lost share of searches among video editing software in New Zealand, from 68.4% to 65.2%.
In October 2026, Descript lost share of searches among video editing software in New Zealand, from 3.8% to 2.8%.
Estimated monthly branded searches for VN Video Editor in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.
Estimated monthly branded searches for Final Cut Pro in New Zealand fell 34.3% over 12 measured months, from 670 to 440 in October 2026.
How are Adobe Premiere Pro’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adobe premiere pro
- adobe premiere pro editing
- adobe premiere pro software
- adobepremierepro
- premiere pro
- premiere pro software
Who owns Adobe Premiere Pro?
Adobe Premiere Pro is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Real-Time CDP and 
Adobe Stock, owned by the same company, in New Zealand.
Do you work for Adobe Premiere Pro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe Premiere Pro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.