Adobe Premiere Pro vs Descript:Which is more popular by branded search in New Zealand?
In August 2026, Adobe Premiere Pro had more branded searches than Descript among video editing software in New Zealand. Adobe Premiere Pro was estimated to have 2.4K branded searches compared to Descript’s 1.4K, and held a 4.7% Share of Search versus Descript’s 2.9%.
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Which is more popular in search, Adobe Premiere Pro or Descript?
Compare the video editing apps New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Premiere Pro, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Premiere Pro and Descript comparison changed over the last 12 months?
3 findings
- Adobe Premiere Pro was ahead of Descript in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand moved from 5.3% to 4.7%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
How did search popularity change for New Zealand video editing software in August 2026?
2 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Premiere Pro
11 branded search terms
- adobe premiere pro
- adobe premiere pro cost
- adobe premiere pro editing
- adobe premiere pro nz
- adobe premiere pro online
- adobe premiere pro software
- adobe premiere pro video editor
- adobepremierepro
- premiere pro
- premiere pro price
- premiere pro software
Descript
8 branded search terms
- descript
- descript ai
- descript app
- descript com
- descript editing
- descript online
- descript pricing
- descript video editor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.