Brandwave

Video editing software in New Zealand:Which brands are most popular in search?

In August 2026, CapCut was the most searched among video editing software in New Zealand, with an estimated 35.1K branded searches and 69.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. CapCut69.5%
  2. DaVinci Resolve18.1%
  3. Adobe Premiere Pro4.7%
  4. iMovie3.5%
  5. Descript2.9%
  6. Final Cut Pro1.4%

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Share of SearchLeaderboard

Compare the video editing apps New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video editing software in New Zealand, by month

Share of Search by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript. The figures are in the table below the chart.

View monthly share of search table
MonthCapCutDaVinci ResolveAdobe Premiere ProiMovieDescriptFinal Cut Pro
Oct 202567%18.3%5.3%3.6%3.8%2%
Nov 202567.5%18.2%5.1%3.7%3.9%1.6%
Dec 202568.7%18.1%4.8%3.7%2.9%1.9%
Jan 202665.5%21%4.9%2.8%3.5%2.3%
Feb 202665.8%19.4%6.2%3.2%3.5%1.9%
Mar 202665.8%19.3%5.5%3.6%4%1.6%
Apr 202664.7%21.6%4.9%3.4%4%1.5%
May 202666.3%20.7%4.8%3.7%3.3%1.2%
Jun 202666.5%21%4.7%3.6%2.8%1.4%
Jul 202667%21.1%4.5%2.9%3.2%1.4%
Aug 202669.5%18.1%4.7%3.5%2.9%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.CapCut

    69.5%

    held 1st · 35.1K estimated branded searches · +14.7% vs prior month · +2.5 points

  2. 2.DaVinci Resolve

    18.1%

    held 2nd · 9.1K estimated branded searches · -5.2% vs prior month · -3 points

  3. 3.Adobe Premiere Pro

    4.7%

    held 3rd · 2.4K estimated branded searches · +14.5% vs prior month · +0.2 points

  4. 4.iMovie

    3.5%

    moved from 5th to 4th · 1.8K estimated branded searches · +34.8% vs prior month · +0.6 points

  5. 5.Descript

    2.9%

    moved from 4th to 5th · 1.4K estimated branded searches · -0.69% vs prior month · -0.3 points

  6. 6.Final Cut Pro

    1.4%

    held 6th · 700 estimated branded searches · +12.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among video editing software in New Zealand?

In August 2026, CapCut was the most searched among video editing software in New Zealand, with an estimated 35.1K branded searches and 69.5% estimated Share of Search within this set. DaVinci Resolve is in 2nd place, 51.4 percentage points behind at 18.1% Share of Search.

New Zealand video editing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CapCut67% → 69.5%69.5%Aug 202664.7%Apr 20261st
DaVinci Resolve18.3% → 18.1%21.6%Apr 202618.1%Aug 20262nd
Adobe Premiere Pro5.3% → 4.7%6.2%Feb 20264.5%Jul 20263rd
iMovie3.6% → 3.5%3.7%May 20262.8%Jan 20265th → 4th
Descript3.8% → 2.9%4%Mar 20262.8%Jun 20264th → 5th
Final Cut Pro2% → 1.4%2.3%Jan 20261.2%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, CapCut’s estimated Share of Search among video editing software in New Zealand increased from 67% to 69.5%.
  • Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand decreased from 5.3% to 4.7%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand decreased from 3.8% to 2.9%.
  • Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, CapCut’s estimated Share of Search among video editing software in New Zealand peaked at 69.5% in August 2026 and was lowest at 64.7% in April 2026.
  • Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video editing software in New Zealand peaked at 21.6% in April 2026 and was lowest at 18.1% in August 2026.
  • Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand peaked at 6.2% in February 2026 and was lowest at 4.5% in July 2026.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand peaked at 4% in March 2026 and was lowest at 2.8% in June 2026.
  • Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video editing software in New Zealand peaked at 2.3% in January 2026 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, iMovie rose from 5th to 4th among video editing software in New Zealand.
  • Across the 11 months ending August 2026, Descript fell from 4th to 5th among video editing software in New Zealand.
  • Across the 11 months ending August 2026, DaVinci Resolve held steady: its estimated Share of Search among video editing software in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand video editing software in August 2026?

  1. In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.

  2. In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.

  3. In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.

  4. Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.

  5. Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.

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