Descript vs iMovie:Which is more popular by branded search in New Zealand?
In August 2026, iMovie had more branded searches than Descript among video editing software in New Zealand. iMovie was estimated to have 1.8K branded searches compared to Descript’s 1.4K, and held a 3.5% Share of Search versus Descript’s 2.9%.
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Which is more popular in search, Descript or iMovie?
Compare the video editing apps New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iMovie, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Descript and iMovie comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: iMovie took it in December 2025, Descript took it in January 2026, iMovie took it in May 2026, Descript took it in July 2026, iMovie took it in August 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
- Across the 11 months ending August 2026, iMovie’s estimated Share of Search among video editing software in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches moved from 1.7K to 1.8K.
How did search popularity change for New Zealand video editing software in August 2026?
2 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Descript’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descript
8 branded search terms
- descript
- descript ai
- descript app
- descript com
- descript editing
- descript online
- descript pricing
- descript video editor
iMovie
10 branded search terms
- imovie
- imovie app
- imovie download
- imovie editing
- imovie for mac
- imovie for windows
- imovie near me
- imovie online
- imovie program
- imovie video editor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.