Brandwave

How popular isCapCut?

In October 2026, people searched for CapCut by name about 24,600 times in New Zealand, a 14.8% decrease from the previous year. These searches made up 65.2% of all New Zealand video editing software searches, placing CapCut first out of seven brands. When we asked both ChatGPT and Google AI Overviews about video editing software, CapCut appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

CapCut is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. CapCutShare of searches 65.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DaVinci ResolveShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Adobe Premiere ProShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. iMovieShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. DescriptShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

CapCut website (opens in a new tab)

Follow CapCut and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top video editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CapCut appeared in all five answers. CapCut is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CapCut1st
  2. DaVinci Resolve2nd
  3. Adobe Premiere Pro3rd
  4. Final Cut Pro4th
  5. VN Video Editor5th
  6. iMovie6th
  7. Descript–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Premiere Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iMovie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VN Video Editor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for CapCut compared with other New Zealand video editing software?

CapCut against video editing software in New Zealand, by month

Share of searches by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveAdobe Premiere ProiMovieDescriptFinal Cut ProVN Video Editor
Nov 202563.4%15.8%10.5%4.6%3.8%1.5%0.37%
Dec 202565%15.8%8.9%5%2.9%1.8%0.56%
Jan 202662.9%18.5%9.1%3.3%3.6%2%0.53%
Feb 202664.4%15.9%10.1%3.5%3.8%1.8%0.55%
Mar 202664.1%15.1%10.2%4.2%4.3%1.5%0.55%
Apr 202662%17.9%9.2%4.4%4.3%1.4%0.79%
May 202664.2%15.5%9.9%5%3.6%1.1%0.66%
Jun 202665.7%16.8%8.3%4.3%3%1.4%0.54%
Jul 202664.8%16.8%9.2%3.7%3.5%1.4%0.64%
Aug 202667.8%13.6%8.7%4.9%3.1%1.3%0.69%
Sep 202668.4%13.8%7.6%4.6%3.8%1.2%0.72%
Oct 202665.2%15.8%9.9%4.6%2.8%1.2%0.56%

  1. 1.CapCut

    65.2%

    Held 1st. 24.6K estimated branded searches, -19.4% vs prior month. Share -3.2 points.

  2. 2.DaVinci Resolve

    15.8%

    Held 2nd. 5.9K estimated branded searches, -3.3% vs prior month. Share +2 points.

  3. 3.Adobe Premiere Pro

    9.9%

    Held 3rd. 3.7K estimated branded searches, +10.4% vs prior month. Share +2.3 points.

  4. 4.iMovie

    4.6%

    Held 4th. 1.7K estimated branded searches, -15.7% vs prior month. Share 0 points.

  5. 5.Descript

    2.8%

    Held 5th. 1.1K estimated branded searches, -37.1% vs prior month. Share -1 points.

  6. 6.Final Cut Pro

    1.2%

    Held 6th. 440 estimated branded searches, -17% vs prior month. Share 0 points.

  7. 7.VN Video Editor

    0.56%

    Held 7th. 210 estimated branded searches, -34.4% vs prior month. Share -0.2 points.

Compare popularity between CapCut and its closest rivals

Every comparison with CapCut

6 comparisons

How has branded search demand for CapCut changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for CapCut in New Zealand fell from 28.8K to 24.6K.
  • Across the 12 months ending October 2026, CapCut’s share of searches among video editing software in New Zealand increased from 63.4% to 65.2%.
  • Across the 12 months ending October 2026, CapCut’s share of searches among video editing software in New Zealand peaked at 68.4% in September 2026 and was lowest at 62% in April 2026.

How did search popularity change for New Zealand video editing software in October 2026?

6 changes

  1. In October 2026, Adobe Premiere Pro gained share of searches among video editing software in New Zealand, from 7.6% to 9.9%.

  2. In October 2026, DaVinci Resolve gained share of searches among video editing software in New Zealand, from 13.8% to 15.8%.

  3. In October 2026, CapCut lost share of searches among video editing software in New Zealand, from 68.4% to 65.2%.

  4. In October 2026, Descript lost share of searches among video editing software in New Zealand, from 3.8% to 2.8%.

  5. Estimated monthly branded searches for VN Video Editor in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026.

  6. Estimated monthly branded searches for Final Cut Pro in New Zealand fell 34.3% over 12 measured months, from 670 to 440 in October 2026.

How are CapCut’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CapCut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capcut
  • capcut app
  • capcut desktop
  • capcut editor
  • capcut editor app
  • capcut pc
  • capcut pro
  • capcut template
  • capcut video edit
  • capcut web

Do you work for CapCut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is CapCut your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free