CapCut vs Descript:Which is more popular by branded search in New Zealand?
In August 2026, CapCut had more branded searches than Descript among video editing software in New Zealand. CapCut was estimated to have 35.1K branded searches compared to Descript’s 1.4K, and held a 69.5% Share of Search versus Descript’s 2.9%.
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Which is more popular in search, CapCut or Descript?
Compare the video editing apps New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CapCut, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the CapCut and Descript comparison changed over the last 12 months?
3 findings
- CapCut was ahead of Descript in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among video editing software in New Zealand moved from 67% to 69.5%, and its estimated monthly branded searches moved from 30.9K to 35.1K.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
How did search popularity change for New Zealand video editing software in August 2026?
3 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.
Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CapCut’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CapCut
24 branded search terms
- capcut
- capcut app
- capcut com
- capcut desktop
- capcut download
- capcut download pc
- capcut editor
- capcut editor app
- capcut for mac
- capcut for pc
- capcut free
- capcut install
- capcut near me
- capcut new zealand
- capcut nz
- capcut online
- capcut pc
- capcut pricing
- capcut pro
- capcut pro price
- capcut template
- capcut video edit
- capcut video editing app
- capcut web
Descript
8 branded search terms
- descript
- descript ai
- descript app
- descript com
- descript editing
- descript online
- descript pricing
- descript video editor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.