How popular isiMovie in search?
In August 2026, there were an estimated 1.8K branded searches for iMovie in New Zealand which is up 7.2% over the last 11 months. iMovie holds 3.5% estimated Share of Search among New Zealand video editing software and is ranked 4th of 6 competitors for search popularity.
CapCut69.5%
DaVinci Resolve18.1%Adobe Premiere Pro4.7%
iMovie3.5%
Descript2.9%- Final Cut Pro1.4%
Follow iMovie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which video editing software compete with iMovie?
Share of Search by month for CapCut, DaVinci Resolve, Adobe Premiere Pro, iMovie, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | iMovie | Descript | Final Cut Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 18.3% | 5.3% | 3.6% | 3.8% | 2% |
| Nov 2025 | 67.5% | 18.2% | 5.1% | 3.7% | 3.9% | 1.6% |
| Dec 2025 | 68.7% | 18.1% | 4.8% | 3.7% | 2.9% | 1.9% |
| Jan 2026 | 65.5% | 21% | 4.9% | 2.8% | 3.5% | 2.3% |
| Feb 2026 | 65.8% | 19.4% | 6.2% | 3.2% | 3.5% | 1.9% |
| Mar 2026 | 65.8% | 19.3% | 5.5% | 3.6% | 4% | 1.6% |
| Apr 2026 | 64.7% | 21.6% | 4.9% | 3.4% | 4% | 1.5% |
| May 2026 | 66.3% | 20.7% | 4.8% | 3.7% | 3.3% | 1.2% |
| Jun 2026 | 66.5% | 21% | 4.7% | 3.6% | 2.8% | 1.4% |
| Jul 2026 | 67% | 21.1% | 4.5% | 2.9% | 3.2% | 1.4% |
| Aug 2026 | 69.5% | 18.1% | 4.7% | 3.5% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 35.1K | +14.7% | +2.5 points | |
| 2, held 2nd | 18.1% | 9.1K | -5.2% | -3 points | |
| 3, held 3rd | 4.7% | 2.4K | +14.5% | +0.2 points | |
| 4, moved from 5th to 4th | 3.5% | 1.8K | +34.8% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 1.4K | -0.69% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 700 | +12.9% | 0 points |
1.
69.5%
held 1st · 35.1K estimated branded searches · +14.7% vs prior month · +2.5 points
18.1%
held 2nd · 9.1K estimated branded searches · -5.2% vs prior month · -3 points
4.7%
held 3rd · 2.4K estimated branded searches · +14.5% vs prior month · +0.2 points
4.
iMovie3.5%
moved from 5th to 4th · 1.8K estimated branded searches · +34.8% vs prior month · +0.6 points
5.
Descript2.9%
moved from 4th to 5th · 1.4K estimated branded searches · -0.69% vs prior month · -0.3 points
1.4%
held 6th · 700 estimated branded searches · +12.9% vs prior month · 0 points
Compare search popularity between iMovie and its closest rivals
How has branded search demand for iMovie changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iMovie in New Zealand rose from 1.7K to 1.8K.
- Across the 11 months ending August 2026, iMovie rose from 5th to 4th among video editing software in New Zealand.
How did search popularity change for New Zealand video editing software in August 2026?
5 changes
In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%.
In August 2026, CapCut gained estimated Share of Search among video editing software in New Zealand, from 67% to 69.5%.
In August 2026, DaVinci Resolve lost estimated Share of Search among video editing software in New Zealand, from 21.1% to 18.1%.
Estimated monthly branded searches for Final Cut Pro in New Zealand fell 23.9% over 11 measured months, from 920 to 700 in August 2026.
Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026.
How is iMovie measured?
Brandwave collects information about searches that people make online using iMovie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- imovie
- imovie app
- imovie download
- imovie editing
- imovie for mac
- imovie for windows
- imovie near me
- imovie online
- imovie program
- imovie video editor
Who owns iMovie?
iMovie is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for iMovie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is iMovie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.