How popular isSafari in search?
In August 2026, there were an estimated 2.7K branded searches for Safari in New Zealand which held steady over the last 11 months. Safari holds 2.1% estimated Share of Search among New Zealand web browsers and is ranked 6th of 6 competitors for search popularity.
Google Chrome75.2%
Firefox10.3%
Brave5.4%
Microsoft Edge4.7%
Opera2.3%
Safari2.1%
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Which web browsers compete with Safari?
Share of Search by month for Google Chrome, Firefox, Brave, Microsoft Edge, Opera, Safari. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Chrome | Firefox | Brave | Microsoft Edge | Opera | Safari |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 11.2% | 4.6% | 3.4% | 3% | 2.4% |
| Nov 2025 | 78.1% | 9.9% | 4.2% | 3.1% | 2.9% | 1.7% |
| Dec 2025 | 73.8% | 11.5% | 5.7% | 3% | 3.4% | 2.6% |
| Jan 2026 | 73.9% | 10.7% | 5.6% | 3.3% | 3.1% | 3.4% |
| Feb 2026 | 77.2% | 8.4% | 5.2% | 3.5% | 3% | 2.6% |
| Mar 2026 | 77.6% | 9% | 4.8% | 3.4% | 2.8% | 2.5% |
| Apr 2026 | 75.7% | 9.8% | 5.9% | 3.6% | 2.8% | 2.2% |
| May 2026 | 74.4% | 9.7% | 6.2% | 3.9% | 3.6% | 2.1% |
| Jun 2026 | 76.3% | 9.7% | 5.3% | 3.7% | 2.9% | 2.1% |
| Jul 2026 | 74.1% | 9.7% | 6.3% | 5% | 2.5% | 2.4% |
| Aug 2026 | 75.2% | 10.3% | 5.4% | 4.7% | 2.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.2% | 96.9K | +13.4% | +1.1 points | |
| 2, held 2nd | 10.3% | 13.3K | +18.9% | +0.6 points | |
| 3, held 3rd | 5.4% | 7K | -4.5% | -0.9 points | |
| 4, held 4th | 4.7% | 6.1K | +5.9% | -0.3 points | |
| 5, held 5th | 2.3% | 3K | +1% | -0.2 points | |
| 6, held 6th | 2.1% | 2.7K | +0.37% | -0.2 points |
75.2%
held 1st · 96.9K estimated branded searches · +13.4% vs prior month · +1.1 points
2.
Firefox10.3%
held 2nd · 13.3K estimated branded searches · +18.9% vs prior month · +0.6 points
3.
Brave5.4%
held 3rd · 7K estimated branded searches · -4.5% vs prior month · -0.9 points
4.7%
held 4th · 6.1K estimated branded searches · +5.9% vs prior month · -0.3 points
5.
Opera2.3%
held 5th · 3K estimated branded searches · +1% vs prior month · -0.2 points
6.
Safari2.1%
held 6th · 2.7K estimated branded searches · +0.37% vs prior month · -0.2 points
Compare search popularity between Safari and its closest rivals
How has branded search demand for Safari changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Safari in New Zealand held steady at 2.7K.
- Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.7% in November 2025.
How did search popularity change for New Zealand web browsers in August 2026?
5 changes
In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.
In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.
In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.
Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.
Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.
How is Safari measured?
Brandwave collects information about searches that people make online using Safari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- clear browser cookies safari
- download safari for windows
- open safari browser
- private browser safari
- safari browser
- safari browser for mac
- safari browser for windows
- safari browser updates
- safari download
Who owns Safari?
Safari is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and MacBook, owned by the same company, in New Zealand.
Do you work for Safari? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Safari your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.