Brandwave

Web browsers in New Zealand:Which brands are most popular in search?

In August 2026, Google Chrome was the most searched among web browsers in New Zealand, with an estimated 96.9K branded searches and 75.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Chrome75.2%
  2. Firefox10.3%
  3. Brave5.4%
  4. Microsoft Edge4.7%
  5. Opera2.3%
  6. Safari2.1%

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Share of SearchLeaderboard

Compare the web browsers New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among web browsers in New Zealand, by month

Share of Search by month for Google Chrome, Firefox, Brave, Microsoft Edge, Opera, Safari. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromeFirefoxBraveMicrosoft EdgeOperaSafari
Oct 202575.4%11.2%4.6%3.4%3%2.4%
Nov 202578.1%9.9%4.2%3.1%2.9%1.7%
Dec 202573.8%11.5%5.7%3%3.4%2.6%
Jan 202673.9%10.7%5.6%3.3%3.1%3.4%
Feb 202677.2%8.4%5.2%3.5%3%2.6%
Mar 202677.6%9%4.8%3.4%2.8%2.5%
Apr 202675.7%9.8%5.9%3.6%2.8%2.2%
May 202674.4%9.7%6.2%3.9%3.6%2.1%
Jun 202676.3%9.7%5.3%3.7%2.9%2.1%
Jul 202674.1%9.7%6.3%5%2.5%2.4%
Aug 202675.2%10.3%5.4%4.7%2.3%2.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Google Chrome

    75.2%

    held 1st · 96.9K estimated branded searches · +13.4% vs prior month · +1.1 points

  2. 2.Firefox

    10.3%

    held 2nd · 13.3K estimated branded searches · +18.9% vs prior month · +0.6 points

  3. 3.Brave

    5.4%

    held 3rd · 7K estimated branded searches · -4.5% vs prior month · -0.9 points

  4. 4.Microsoft Edge

    4.7%

    held 4th · 6.1K estimated branded searches · +5.9% vs prior month · -0.3 points

  5. 5.Opera

    2.3%

    held 5th · 3K estimated branded searches · +1% vs prior month · -0.2 points

  6. 6.Safari

    2.1%

    held 6th · 2.7K estimated branded searches · +0.37% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among web browsers in New Zealand?

In August 2026, Google Chrome was the most searched among web browsers in New Zealand, with an estimated 96.9K branded searches and 75.2% estimated Share of Search within this set. Firefox is in 2nd place, 64.8 percentage points behind at 10.3% Share of Search.

New Zealand web browsers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Chrome75.4% → 75.2%78.1%Nov 202573.8%Dec 20251st
Firefox11.2% → 10.3%11.5%Dec 20258.4%Feb 20262nd
Brave4.6% → 5.4%6.3%Jul 20264.2%Nov 20253rd
Microsoft Edge3.4% → 4.7%5%Jul 20263%Dec 20254th
Opera3% → 2.3%3.6%May 20262.3%Aug 20265th
Safari2.4% → 2.1%3.4%Jan 20261.7%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand decreased from 11.2% to 10.3%.
  • Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand increased from 4.6% to 5.4%.
  • Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand increased from 3.4% to 4.7%.
  • Across the 11 months ending August 2026, Opera’s estimated Share of Search among web browsers in New Zealand decreased from 3% to 2.3%.
  • Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand peaked at 78.1% in November 2025 and was lowest at 73.8% in December 2025.
  • Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.4% in February 2026.
  • Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand peaked at 6.3% in July 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand peaked at 5% in July 2026 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Opera’s estimated Share of Search among web browsers in New Zealand peaked at 3.6% in May 2026 and was lowest at 2.3% in August 2026.
  • Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.7% in November 2025.
  • Across the 11 months ending August 2026, Google Chrome and Safari held steady: their estimated Share of Search among web browsers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand web browsers in August 2026?

  1. In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.

  2. In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.

  3. In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.

  4. Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.

  5. Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

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