Brandwave

Brave vs Microsoft Edge:Which is more popular by branded search in New Zealand?

In August 2026, Brave had more branded searches than Microsoft Edge among web browsers in New Zealand. Brave was estimated to have 7K branded searches compared to Microsoft Edge’s 6.1K, and held a 5.4% Share of Search versus Microsoft Edge’s 4.7%.

Share of Search among web browsers in New Zealand in August 2026Which is more popular in search, Brave or Microsoft Edge?
Brave5.4%7K searches
vs
Microsoft Edge4.7%6.1K searches

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Which is more popular in search, Brave or Microsoft Edge?

Compare the web browsers New Zealanders browse with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brave and Microsoft Edge among web browsers in New Zealand, by month

Share of Search by month for Brave, Microsoft Edge. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromeFirefoxBraveMicrosoft EdgeOperaSafari
Oct 202575.4%11.2%4.6%3.4%3%2.4%
Nov 202578.1%9.9%4.2%3.1%2.9%1.7%
Dec 202573.8%11.5%5.7%3%3.4%2.6%
Jan 202673.9%10.7%5.6%3.3%3.1%3.4%
Feb 202677.2%8.4%5.2%3.5%3%2.6%
Mar 202677.6%9%4.8%3.4%2.8%2.5%
Apr 202675.7%9.8%5.9%3.6%2.8%2.2%
May 202674.4%9.7%6.2%3.9%3.6%2.1%
Jun 202676.3%9.7%5.3%3.7%2.9%2.1%
Jul 202674.1%9.7%6.3%5%2.5%2.4%
Aug 202675.2%10.3%5.4%4.7%2.3%2.1%
Sep 2026——————

How has the Brave and Microsoft Edge comparison changed over the last 12 months?

  • Brave was ahead of Microsoft Edge in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand moved from 4.6% to 5.4%, and its estimated monthly branded searches moved from 5.2K to 7K.
  • Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 3.8K to 6.1K.

How did search popularity change for New Zealand web browsers in August 2026?

  1. In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.

  2. Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brave’s and Microsoft Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brave

10 branded search terms

  • brave browser
  • brave browser android
  • brave browser download
  • brave browser download for windows
  • brave browser ios
  • brave browser linux
  • brave browser mac
  • brave download
  • brave privacy browser
  • brave web browser

Microsoft Edge

14 branded search terms

  • deleting microsoft edge
  • edge browser
  • edge browser download
  • edge browser macos
  • https microsoft edge
  • microsoft edge
  • microsoft edge download
  • microsoft edge online
  • microsoft edge osx
  • microsoft edge webview2
  • microsoftedge
  • microsoftedge download
  • ms edge browser
  • uninstalling microsoft edge

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.