How popular isMicrosoft Edge in search?

In August 2026, there were an estimated 6.1K branded searches for Microsoft Edge in New Zealand which is up 60.3% over the last 11 months. Microsoft Edge holds 4.7% estimated Share of Search among New Zealand web browsers and is ranked 4th of 6 competitors for search popularity.

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Which web browsers compete with Microsoft Edge?

Microsoft Edge against web browsers in New Zealand, by month

Month	Google Chrome	Firefox	Brave	Microsoft Edge	Opera	Safari
Oct 2025	75.4%	11.2%	4.6%	3.4%	3%	2.4%
Nov 2025	78.1%	9.9%	4.2%	3.1%	2.9%	1.7%
Dec 2025	73.8%	11.5%	5.7%	3%	3.4%	2.6%
Jan 2026	73.9%	10.7%	5.6%	3.3%	3.1%	3.4%
Feb 2026	77.2%	8.4%	5.2%	3.5%	3%	2.6%
Mar 2026	77.6%	9%	4.8%	3.4%	2.8%	2.5%
Apr 2026	75.7%	9.8%	5.9%	3.6%	2.8%	2.2%
May 2026	74.4%	9.7%	6.2%	3.9%	3.6%	2.1%
Jun 2026	76.3%	9.7%	5.3%	3.7%	2.9%	2.1%
Jul 2026	74.1%	9.7%	6.3%	5%	2.5%	2.4%
Aug 2026	75.2%	10.3%	5.4%	4.7%	2.3%	2.1%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Chrome Google	75.2%	96.9K	+13.4%	+1.1 points
2, held 2nd	Firefox	10.3%	13.3K	+18.9%	+0.6 points
3, held 3rd	Brave	5.4%	7K	-4.5%	-0.9 points
4, held 4th	Microsoft Edge Microsoft	4.7%	6.1K	+5.9%	-0.3 points
5, held 5th	Opera	2.3%	3K	+1%	-0.2 points
6, held 6th	Safari Apple	2.1%	2.7K	+0.37%	-0.2 points

1.Google Chrome
75.2%
held 1st · 96.9K estimated branded searches · +13.4% vs prior month · +1.1 points
2.Firefox
10.3%
held 2nd · 13.3K estimated branded searches · +18.9% vs prior month · +0.6 points
3.Brave
5.4%
held 3rd · 7K estimated branded searches · -4.5% vs prior month · -0.9 points
4.Microsoft Edge
4.7%
held 4th · 6.1K estimated branded searches · +5.9% vs prior month · -0.3 points
5.Opera
2.3%
held 5th · 3K estimated branded searches · +1% vs prior month · -0.2 points
6.Safari
2.1%
held 6th · 2.7K estimated branded searches · +0.37% vs prior month · -0.2 points

Compare search popularity between Microsoft Edge and its closest rivals

How has branded search demand for Microsoft Edge changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Edge in New Zealand rose from 3.8K to 6.1K.
Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand increased from 3.4% to 4.7%.
Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand peaked at 5% in July 2026 and was lowest at 3% in December 2025.

How did search popularity change for New Zealand web browsers in August 2026?

5 changes

In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.
In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.
In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.
Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.
Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

How is Microsoft Edge measured?

Brandwave collects information about searches that people make online using Microsoft Edge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms