Brandwave

How popular isOneDrive in search?

In August 2026, there were an estimated 63.6K branded searches for OneDrive in New Zealand which held steady over the last 11 months. OneDrive holds 17.4% estimated Share of Search among New Zealand cloud storage services and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Google Drive57%
  2. OneDrive17.4%
  3. iCloud11.6%
  4. Dropbox7.8%
  5. WeTransfer6.2%
  6. Box0.05%
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Which cloud storage services compete with OneDrive?

OneDrive against cloud storage services in New Zealand, by month

Share of Search by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————
  1. held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points

  2. 2.OneDrive

    17.4%

    held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points

  3. 3.iCloud

    11.6%

    held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points

  4. 4.Dropbox

    7.8%

    held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points

  5. held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points

  6. 6.Box

    0.05%

    held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between OneDrive and its closest rivals

How has branded search demand for OneDrive changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OneDrive in New Zealand held steady, from 63.5K to 63.6K.
  • Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand decreased from 19.3% to 17.4%.
  • Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand peaked at 23.4% in May 2026 and was lowest at 16.3% in December 2025.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.

  2. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  3. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

  4. In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.

  5. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

How is OneDrive measured?

Brandwave collects information about searches that people make online using OneDrive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • installing onedrive
  • linux onedrive
  • microsoft com onedrive
  • microsoft onedrive cloud storage
  • microsoft onedrive download
  • microsoft onedrive online
  • onedrive
  • onedrive cloud storage
  • onedrive cost
  • onedrive dl
  • onedrive enterprise
  • onedrive near me
  • onedrive nz
  • onedrive online
  • onedrive osx
  • onedrive personal
  • onedrive storage
  • onedrive website

How the Brand Demand Index is measured

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Is OneDrive your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.