Brandwave

How popular isOneDrive?

In September 2026, people searched for OneDrive by name about 61,600 times in New Zealand, about the same as the previous year. These searches made up 19.3% of all New Zealand cloud storage service searches, placing OneDrive second out of eight services. When we asked both ChatGPT and Google AI Overviews about cloud storage services, OneDrive appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

OneDrive is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Google DriveShare of searches 52.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. OneDriveShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. iCloudShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DropboxShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. WeTransferShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cloud storage services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneDrive appeared in all five answers. OneDrive is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Drive1st
  2. OneDrive2nd
  3. iCloud3rd
  4. MEGA4th
  5. Dropbox5th
  6. Sync.com6th
  7. WeTransfer–
  8. Box–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iCloud4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MEGA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sync.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeTransfer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud storage services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which cloud storage services compete with OneDrive?

OneDrive against cloud storage services in New Zealand, by month

Share of searches by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferMEGABoxSync.com
Oct 202551.9%19.3%12.9%8.8%7%0.15%0.03%<0.01%
Nov 202548.9%18.1%14.7%10%8%0.17%0.05%<0.01%
Dec 202544.1%16.3%19.4%11%8.8%0.23%0.06%0.01%
Jan 202646.1%17.2%17.3%11.5%7.6%0.2%0.05%0.01%
Feb 202650%18.6%12.8%10.2%8.2%0.14%0.04%<0.01%
Mar 202653.7%20%11.1%9%6%0.13%0.04%<0.01%
Apr 202648.9%18.2%14.6%10%8%0.21%0.04%<0.01%
May 202649.9%22.6%12.3%8.4%6.7%0.18%0.04%<0.01%
Jun 202653.9%16.4%13.2%9%7.3%0.16%0.04%<0.01%
Jul 202651%18.9%13%8.6%8.4%0.15%0.06%<0.01%
Aug 202657%17.3%11.5%7.8%6.3%0.11%0.04%<0.01%
Sep 202652.1%19.3%12.7%8.7%7%0.15%0.06%<0.01%

  1. 1.Google Drive

    52.1%

    Held 1st. 166K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. 2.OneDrive

    19.3%

    Held 2nd. 61.6K estimated branded searches, +0.18% vs prior month. Share +2 points.

  3. 3.iCloud

    12.7%

    Held 3rd. 40.4K estimated branded searches, -0.96% vs prior month. Share +1.2 points.

  4. 4.Dropbox

    8.7%

    Held 4th. 27.8K estimated branded searches, -0.29% vs prior month. Share +0.9 points.

  5. 5.WeTransfer

    7%

    Held 5th. 22.4K estimated branded searches, +0.04% vs prior month. Share +0.7 points.

  6. 6.MEGA

    0.15%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  7. 7.Box

    0.06%

    Held 7th. 190 estimated branded searches, +26.7% vs prior month. Share 0 points.

  8. 8.Sync.com

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OneDrive and its closest rivals

Every comparison with OneDrive

6 comparisons

How has branded search demand for OneDrive changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneDrive in New Zealand held steady, from 61.9K to 61.6K.
  • Across the 12 months ending September 2026, OneDrive’s share of searches among cloud storage services in New Zealand peaked at 22.6% in May 2026 and was lowest at 16.3% in December 2025.

How did search popularity change for New Zealand cloud storage services in September 2026?

6 changes

  1. In September 2026, OneDrive gained share of searches among cloud storage services in New Zealand, from 17.3% to 19.3%.

  2. In September 2026, iCloud gained share of searches among cloud storage services in New Zealand, from 11.5% to 12.7%.

  3. In September 2026, Dropbox gained share of searches among cloud storage services in New Zealand, from 7.8% to 8.7%.

  4. In September 2026, WeTransfer gained share of searches among cloud storage services in New Zealand, from 6.3% to 7%.

  5. In September 2026, Google Drive lost share of searches among cloud storage services in New Zealand, from 57% to 52.1%.

  6. Estimated monthly branded searches for Box in New Zealand rose 72.7% over 12 measured months, from 110 to 190 in September 2026.

How are OneDrive’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using OneDrive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • installing onedrive
  • linux onedrive
  • onedrive
  • onedrive cloud storage
  • onedrive dl
  • onedrive enterprise
  • onedrive osx
  • onedrive storage

How the Brand Demand Index is measured

Who owns OneDrive?

OneDrive is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for OneDrive? To request corrections or removal please contact us via our support page and we will be happy to assist.

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