Brandwave

How popular isMicrosoft Entra Private Access?

In September 2026, people searched for Microsoft Entra Private Access by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 0.5% of all New Zealand zero trust network access platform searches, placing Microsoft Entra Private Access fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about zero trust network access platforms, Microsoft Entra Private Access appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Microsoft Entra Private Access is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. TailscaleShare of searches 89.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. OpenVPNShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TwingateShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Cloudflare OneShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft Entra Private AccessShare of searches 0.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra Private Access is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which zero trust network access platforms compete with Microsoft Entra Private Access?

Microsoft Entra Private Access against zero trust network access platforms in New Zealand, by month

Share of searches by month for Tailscale, OpenVPN, Microsoft Entra Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

  1. 1.Tailscale

    89.3%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.OpenVPN

    6.4%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -1.3 points.

  3. 3.Twingate

    1.8%

    Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.

  4. 4.Cloudflare One

    1.2%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.3 points.

  5. 5.Microsoft Entra Private Access

    0.5%

    Moved from 6th to 5th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  6. 6.NordLayer

    0.5%

    Moved from 5th to 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.GoodAccess

    0.17%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Zscaler Private Access

    0.17%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Entra Private Access and its closest rivals

How has branded search demand for Microsoft Entra Private Access changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Entra Private Access in New Zealand rose from 20 to 30.
  • Across the 12 months ending September 2026, Microsoft Entra Private Access fell from 4th to 5th among zero trust network access platforms in New Zealand.

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

6 changes

  1. In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%.

  2. In September 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 7.8% to 6.4%.

  3. Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026.

  4. Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.

  5. In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.

  6. In September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.

How are Microsoft Entra Private Access’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Entra Private Access’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft entra private access

How the Brand Demand Index is measured

Who owns Microsoft Entra Private Access?

Microsoft Entra Private Access is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Entra Private Access? To request corrections or removal please contact us via our support page and we will be happy to assist.

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