Brandwave

How popular isMicrosoft Dynamics 365 in search?

In August 2026, there were an estimated 2.3K branded searches for Microsoft Dynamics 365 in New Zealand which is up 14.6% over the last 11 months. Microsoft Dynamics 365 holds 9.6% estimated Share of Search among New Zealand CRM platforms and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. HubSpot39.8%
  2. Salesforce30.7%
  3. Pipedrive10.8%
  4. Microsoft Dynamics 3659.6%
  5. Zoho CRM7.2%
  6. Capsule CRM0.98%
  7. Freshsales0.42%
  8. Insightly0.42%

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Which CRM platforms compete with Microsoft Dynamics 365?

Microsoft Dynamics 365 against CRM platforms in New Zealand, by month

Share of Search by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————
  1. 1.HubSpot

    39.8%

    held 1st · 9.4K estimated branded searches · +16.7% vs prior month · +1.7 points

  2. 2.Salesforce

    30.7%

    held 2nd · 7.2K estimated branded searches · +3.7% vs prior month · -2.3 points

  3. 3.Pipedrive

    10.8%

    moved from 4th to 3rd · 2.5K estimated branded searches · +20.9% vs prior month · +0.8 points

  4. moved from 3rd to 4th · 2.3K estimated branded searches · +4.6% vs prior month · -0.6 points

  5. 5.Zoho CRM

    7.2%

    held 5th · 1.7K estimated branded searches · +20.7% vs prior month · +0.5 points

  6. held 6th · 230 estimated branded searches · 0% vs prior month · -0.1 points

  7. 7.Freshsales

    0.42%

    held 7th · 100 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Insightly

    0.42%

    held 8th · 100 estimated branded searches · +25% vs prior month · 0 points

Compare search popularity between Microsoft Dynamics 365 and its closest rivals

How has branded search demand for Microsoft Dynamics 365 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Dynamics 365 in New Zealand rose from 2K to 2.3K.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand increased from 8.7% to 9.6%.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand peaked at 10.3% in July 2026 and was lowest at 8.7% in June 2026.

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.

  3. In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.

  4. In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.

  5. In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

  6. Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.

Which ERP software compete with Microsoft Dynamics 365?

Microsoft Dynamics 365 against ERP software in New Zealand, by month

Share of Search by month for Odoo, Microsoft Dynamics 365, NetSuite, MYOB Acumatica, Acumatica. The figures are in the table below the chart.

View monthly share of search table
MonthOdooMicrosoft Dynamics 365NetSuiteMYOB AcumaticaAcumaticaSAP Business One
Oct 202527.9%27.3%30.8%8.4%3.6%2.1%
Nov 202529.8%27.1%31.4%7%3.6%1.1%
Dec 202531.3%24.2%33.5%7.3%2.4%1.3%
Jan 202631.7%26.9%30%7.9%2.2%1.3%
Feb 202628.7%30.5%28.6%7.9%2.8%1.5%
Mar 202626.5%29.7%29%9.9%3.5%1.3%
Apr 202629.5%29.1%30.4%6.7%3%1.3%
May 202628.6%28%33.3%6.2%2.8%1.1%
Jun 202628.5%27.8%34.8%5.4%2.4%1%
Jul 202634.9%28.4%27.7%5.9%2.2%0.92%
Aug 202632.2%29.4%28.5%6.1%2.5%1.4%
Sep 2026——————
  1. 1.Odoo

    32.2%

    held 1st · 2.5K estimated branded searches · -6.4% vs prior month · -2.7 points

  2. held 2nd · 2.3K estimated branded searches · +4.6% vs prior month · +0.9 points

  3. 3.NetSuite

    28.5%

    held 3rd · 2.2K estimated branded searches · +4.3% vs prior month · +0.8 points

  4. held 4th · 470 estimated branded searches · +4.4% vs prior month · +0.2 points

  5. 5.Acumatica

    2.5%

    held 5th · 190 estimated branded searches · +11.8% vs prior month · +0.2 points

  6. held 6th · 110 estimated branded searches · +57.1% vs prior month · +0.5 points

Compare search popularity between Microsoft Dynamics 365 and its closest rivals

How has branded search demand for Microsoft Dynamics 365 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software in New Zealand increased from 27.3% to 29.4%.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software in New Zealand peaked at 30.5% in February 2026 and was lowest at 24.2% in December 2025.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365 rose from 3rd to 2nd among ERP software in New Zealand.

How did search popularity change for New Zealand ERP software in August 2026?

  1. In August 2026, Microsoft Dynamics 365 gained estimated Share of Search among ERP software in New Zealand, from 28.4% to 29.4%.

  2. In August 2026, NetSuite gained estimated Share of Search among ERP software in New Zealand, from 27.7% to 28.5%.

  3. In August 2026, SAP Business One gained estimated Share of Search among ERP software in New Zealand, from 0.92% to 1.4%.

  4. In August 2026, Odoo lost estimated Share of Search among ERP software in New Zealand, from 34.9% to 32.2%.

  5. Estimated monthly branded searches for Acumatica in New Zealand fell 26.9% over 11 measured months, from 260 to 190 in August 2026.

  6. Estimated monthly branded searches for MYOB Acumatica in New Zealand fell 23% over 11 measured months, from 610 to 470 in August 2026.

How is Microsoft Dynamics 365 measured?

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 crm
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 erp software
  • microsoft dynamics 365 erp system
  • microsoft dynamics 365 nz
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 software
  • ms dynamics 365
  • ms dynamics 365 crm
  • ms dynamics 365 erp
  • ms dynamics 365 pricing
  • msft dynamics 365

How the Brand Demand Index is measured

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Is Microsoft Dynamics 365 your brand?

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