Microsoft Dynamics 365 vs Salesforce:Which is more popular by branded search in New Zealand?
In August 2026, Salesforce had more branded searches than Microsoft Dynamics 365 among CRM platforms in New Zealand. Salesforce was estimated to have 7.2K branded searches compared to Microsoft Dynamics 365’s 2.3K, and held a 30.7% Share of Search versus Microsoft Dynamics 365’s 9.6%.
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Which is more popular in search, Microsoft Dynamics 365 or Salesforce?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salesforce, Microsoft Dynamics 365. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Microsoft Dynamics 365 and Salesforce comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of Microsoft Dynamics 365 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand moved from 8.7% to 9.6%, and its estimated monthly branded searches moved from 2K to 2.3K.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand moved from 33.6% to 30.7%, and its estimated monthly branded searches moved from 7.6K to 7.2K.
How did search popularity change for New Zealand CRM platforms in August 2026?
3 changes
In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.
In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Dynamics 365
17 branded search terms
- business central
- dynamics 365
- dynamics 365 business central
- dynamics 365 crm
- dynamics 365 finance operations
- dynamics 365 sales
- microsoft business central
- microsoft dynamics 365 erp software
- microsoft dynamics 365 erp system
- microsoft dynamics 365 nz
- microsoft dynamics 365 sales
- microsoft dynamics 365 software
- ms dynamics 365
- ms dynamics 365 crm
- ms dynamics 365 erp
- ms dynamics 365 pricing
- msft dynamics 365
Salesforce
23 branded search terms
- authenticator salesforce
- marc benioff salesforce
- salesforce
- salesforce app
- salesforce app exchange
- salesforce authenticator app
- salesforce com
- salesforce cost
- salesforce crm
- salesforce crm system
- salesforce crm tool
- salesforce dataloader
- salesforce developers
- salesforce help
- salesforce marketing cloud
- salesforce near me
- salesforce new zealand
- salesforce nz
- salesforce online
- salesforce sales cloud
- salesforce software
- salesforce support
- sfdc salesforce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.