Brandwave

Pipedrive vs Salesforce:Which is more popular by branded search in New Zealand?

In August 2026, Salesforce had more branded searches than Pipedrive among CRM platforms in New Zealand. Salesforce was estimated to have 7.2K branded searches compared to Pipedrive’s 2.5K, and held a 30.7% Share of Search versus Pipedrive’s 10.8%.

Share of Search among CRM platforms in New Zealand in August 2026Which is more popular in search, Pipedrive or Salesforce?
Pipedrive10.8%2.5K searches
vs
Salesforce30.7%7.2K searches

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Which is more popular in search, Pipedrive or Salesforce?

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pipedrive and Salesforce among CRM platforms in New Zealand, by month

Share of Search by month for Salesforce, Pipedrive. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

How has the Pipedrive and Salesforce comparison changed over the last 12 months?

  • Salesforce was ahead of Pipedrive in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand moved from 13.5% to 10.8%, and its estimated monthly branded searches moved from 3.1K to 2.5K.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand moved from 33.6% to 30.7%, and its estimated monthly branded searches moved from 7.6K to 7.2K.

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Pipedrive’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pipedrive

7 branded search terms

  • pipedrive
  • pipedrive api
  • pipedrive crm
  • pipedrive near me
  • pipedrive nz
  • pipedrive pricing
  • pipedrive software

Salesforce

23 branded search terms

  • authenticator salesforce
  • marc benioff salesforce
  • salesforce
  • salesforce app
  • salesforce app exchange
  • salesforce authenticator app
  • salesforce com
  • salesforce cost
  • salesforce crm
  • salesforce crm system
  • salesforce crm tool
  • salesforce dataloader
  • salesforce developers
  • salesforce help
  • salesforce marketing cloud
  • salesforce near me
  • salesforce new zealand
  • salesforce nz
  • salesforce online
  • salesforce sales cloud
  • salesforce software
  • salesforce support
  • sfdc salesforce

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.