HubSpot vs Pipedrive:Which is more popular by branded search in New Zealand?
In August 2026, HubSpot had more branded searches than Pipedrive among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Pipedrive’s 2.5K, and held a 39.8% Share of Search versus Pipedrive’s 10.8%.
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Which is more popular in search, HubSpot or Pipedrive?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HubSpot, Pipedrive. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HubSpot and Pipedrive comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Pipedrive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand moved from 36.1% to 39.8%, and its estimated monthly branded searches moved from 8.2K to 9.4K.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand moved from 13.5% to 10.8%, and its estimated monthly branded searches moved from 3.1K to 2.5K.
How did search popularity change for New Zealand CRM platforms in August 2026?
2 changes
In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.
How each brand is measured
Brandwave collects information about searches that people make online using HubSpot’s and Pipedrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot
15 branded search terms
- hubspot
- hubspot academy
- hubspot api
- hubspot com
- hubspot cost
- hubspot crm
- hubspot marketing
- hubspot marketing automation
- hubspot marketing hub
- hubspot near me
- hubspot nz
- hubspot online
- hubspot professional
- hubspot software
- hubspot what is
Pipedrive
7 branded search terms
- pipedrive
- pipedrive api
- pipedrive crm
- pipedrive near me
- pipedrive nz
- pipedrive pricing
- pipedrive software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.