Brandwave

How popular isHubSpot in search?

In August 2026, there were an estimated 9.4K branded searches for HubSpot in New Zealand which is up 14.7% over the last 11 months. HubSpot holds 39.8% estimated Share of Search among New Zealand CRM platforms and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. HubSpot39.8%
  2. Salesforce30.7%
  3. Pipedrive10.8%
  4. Microsoft Dynamics 3659.6%
  5. Zoho CRM7.2%
  6. Capsule CRM0.98%
  7. Freshsales0.42%
  8. Insightly0.42%
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Which CRM platforms compete with HubSpot?

HubSpot against CRM platforms in New Zealand, by month

Share of Search by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

  1. 1.HubSpot

    39.8%

    held 1st · 9.4K estimated branded searches · +16.7% vs prior month · +1.7 points

  2. 2.Salesforce

    30.7%

    held 2nd · 7.2K estimated branded searches · +3.7% vs prior month · -2.3 points

  3. 3.Pipedrive

    10.8%

    moved from 4th to 3rd · 2.5K estimated branded searches · +20.9% vs prior month · +0.8 points

  4. 4.Microsoft Dynamics 365

    9.6%

    moved from 3rd to 4th · 2.3K estimated branded searches · +4.6% vs prior month · -0.6 points

  5. 5.Zoho CRM

    7.2%

    held 5th · 1.7K estimated branded searches · +20.7% vs prior month · +0.5 points

  6. 6.Capsule CRM

    0.98%

    held 6th · 230 estimated branded searches · 0% vs prior month · -0.1 points

  7. 7.Freshsales

    0.42%

    held 7th · 100 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Insightly

    0.42%

    held 8th · 100 estimated branded searches · +25% vs prior month · 0 points

Compare search popularity between HubSpot and its closest rivals

How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 8.2K to 9.4K.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand increased from 36.1% to 39.8%.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand peaked at 43% in April 2026 and was lowest at 36.1% in October 2025.

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.

  3. In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.

  4. In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.

  5. In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

  6. Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.

How is HubSpot measured?

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot com
  • hubspot cost
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot near me
  • hubspot nz
  • hubspot online
  • hubspot professional
  • hubspot software
  • hubspot what is

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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