Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 9,030 times in New Zealand, a 20.7% increase from the previous year. These searches made up 72.1% of all New Zealand customer engagement platform searches, placing HubSpot first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about customer engagement platforms, HubSpot appeared in two of the five answers and was the joint second most recommended of the ten.

Search and AI answers in September 2026

HubSpot is the most searched of 10 competitors and the joint second most recommended in AI answers.

  1. HubSpotShare of searches 72.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. KlaviyoShare of searches 25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. OneSignalShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. IterableShare of searches 0.95%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Customer.ioShare of searches 0.43%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot is the joint second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. HubSpot2nd
  3. Klaviyo2nd
  4. Intercom4th
  5. Customer.io5th
  6. OneSignal6th
  7. Iterable7th
  8. Airship–
  9. CleverTap–
  10. MoEngage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braze3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneSignal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer engagement platforms compete with HubSpot?

HubSpot against customer engagement platforms in New Zealand, by month

Share of searches by month for HubSpot, Klaviyo. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotKlaviyoOneSignalIterableCustomer.ioAirshipBrazeCleverTapIntercomMoEngage
Oct 202568.7%28.2%1.1%0.88%0.49%0.1%0%0.19%0.1%0.19%
Nov 202568.5%28.4%0.78%0.98%0.69%0.2%0%0.1%0.1%0.2%
Dec 202569.2%27.6%0.87%0.73%0.73%0.29%0%0.15%0.15%0.29%
Jan 202672.6%24.6%0.82%0.92%0.51%0.31%0%0.1%0%0.1%
Feb 202672.3%24.9%1%0.93%0.41%0.1%0%0.1%0.1%0.1%
Mar 202672.2%24.6%1%0.93%0.59%0.17%0%0.25%0.08%0.17%
Apr 202672.3%24.7%0.68%0.94%0.6%0.09%0.09%0.34%0.09%0.17%
May 202668.6%28.9%0.8%0.72%0.4%0.16%0.08%0.08%0.08%0.16%
Jun 202676.3%21.4%0.74%0.59%0.52%0.15%0%0.15%0.07%0.15%
Jul 202668.7%28.5%0.98%0.79%0.49%0.1%0.1%0.1%0.1%0.2%
Aug 202672.5%24.9%0.86%0.6%0.6%0.17%0%0.17%0.09%0.17%
Sep 202672.1%25%1%0.95%0.43%0.09%0.09%0.09%0.09%0.09%

  1. 1.HubSpot

    72.1%

    Held 1st. 8.4K estimated branded searches, -1.2% vs prior month. Share -0.4 points.

  2. 2.Klaviyo

    25%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.OneSignal

    1%

    Held 3rd. 120 estimated branded searches, +20% vs prior month. Share +0.2 points.

  4. 4.Iterable

    0.95%

    Moved from 5th to 4th. 110 estimated branded searches, +57.1% vs prior month. Share +0.3 points.

  5. 5.Customer.io

    0.43%

    Moved from 4th to 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  6. 6.Airship

    0.09%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  7. 7.Braze

    0.09%

    Moved from 10th to 7th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

  8. 8.CleverTap

    0.09%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  9. 9.Intercom

    0.09%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.MoEngage

    0.09%

    Moved from 8th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

19 comparisons

How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 7.5K to 9K.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among customer engagement platforms in New Zealand increased from 68.7% to 72.1%.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among customer engagement platforms in New Zealand peaked at 76.3% in June 2026 and was lowest at 68.5% in November 2025.

How did search popularity change for New Zealand customer engagement platforms in September 2026?

6 changes

  1. In September 2026, Braze rose from 10th to 7th among customer engagement platforms in New Zealand.

  2. In September 2026, Iterable rose from 5th to 4th among customer engagement platforms in New Zealand.

  3. In September 2026, MoEngage fell from 8th to 10th among customer engagement platforms in New Zealand.

  4. In September 2026, CleverTap fell from 7th to 8th among customer engagement platforms in New Zealand.

  5. In September 2026, Customer.io fell from 4th to 5th among customer engagement platforms in New Zealand.

  6. Estimated monthly branded searches for HubSpot in New Zealand rose 18.4% over 12 measured months, from 7.1K to 8.4K in September 2026.

How are HubSpot’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot software

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms2nd of 1035.9%Show ranking
CRM platforms1st of 841.9%Show ranking
Marketing automation platforms6th of 80.23%Show ranking
Customer engagement platforms1st of 1072.1%Shown above
Marketing attribution platforms5th of 90.2%Show ranking
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