HubSpot vs Klaviyo:Which is more popular?
In September 2026, HubSpot had more branded searches than Klaviyo among customer engagement platforms in New Zealand. HubSpot had about 8,360 branded searches, while Klaviyo had 2,900. HubSpot made up 72.1% of all customer engagement platform searches we track, and Klaviyo accounted for 25%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Klaviyo appeared in three of the five answers and HubSpot in two. HubSpot was mentioned before Klaviyo in two out of three answers that named either.
Who do people search for more?
HubSpot, about 3 searches for every 1 for Klaviyo
Who does AI mention more?
Klaviyo, mentioned in 3 of 5 answers, HubSpot in 2
Who does AI recommend more?
HubSpot, named ahead of Klaviyo in 2 of 3 answers
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Klaviyo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braze3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HubSpot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneSignal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer engagement platforms in New Zealand?”
Asked ChatGPT
“What's the best customer engagement platform in New Zealand for app messaging and campaigns?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“lifecycle marketing platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HubSpot or Klaviyo more popular in search?
This chart shows how often people search Google for HubSpot and Klaviyo by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from searches in New Zealand.
Share of searches by month for HubSpot, Klaviyo. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Klaviyo | OneSignal | Iterable | Customer.io | Airship | Braze | CleverTap | Intercom | MoEngage |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 28.2% | 1.1% | 0.88% | 0.49% | 0.1% | 0% | 0.19% | 0.1% | 0.19% |
| Nov 2025 | 68.5% | 28.4% | 0.78% | 0.98% | 0.69% | 0.2% | 0% | 0.1% | 0.1% | 0.2% |
| Dec 2025 | 69.2% | 27.6% | 0.87% | 0.73% | 0.73% | 0.29% | 0% | 0.15% | 0.15% | 0.29% |
| Jan 2026 | 72.6% | 24.6% | 0.82% | 0.92% | 0.51% | 0.31% | 0% | 0.1% | 0% | 0.1% |
| Feb 2026 | 72.3% | 24.9% | 1% | 0.93% | 0.41% | 0.1% | 0% | 0.1% | 0.1% | 0.1% |
| Mar 2026 | 72.2% | 24.6% | 1% | 0.93% | 0.59% | 0.17% | 0% | 0.25% | 0.08% | 0.17% |
| Apr 2026 | 72.3% | 24.7% | 0.68% | 0.94% | 0.6% | 0.09% | 0.09% | 0.34% | 0.09% | 0.17% |
| May 2026 | 68.6% | 28.9% | 0.8% | 0.72% | 0.4% | 0.16% | 0.08% | 0.08% | 0.08% | 0.16% |
| Jun 2026 | 76.3% | 21.4% | 0.74% | 0.59% | 0.52% | 0.15% | 0% | 0.15% | 0.07% | 0.15% |
| Jul 2026 | 68.7% | 28.5% | 0.98% | 0.79% | 0.49% | 0.1% | 0.1% | 0.1% | 0.1% | 0.2% |
| Aug 2026 | 72.5% | 24.9% | 0.86% | 0.6% | 0.6% | 0.17% | 0% | 0.17% | 0.09% | 0.17% |
| Sep 2026 | 72.1% | 25% | 1% | 0.95% | 0.43% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
How has the HubSpot and Klaviyo comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Klaviyo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among customer engagement platforms in New Zealand moved from 68.7% to 72.1%, and its estimated monthly branded searches moved from 7.1K to 8.4K.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among customer engagement platforms in New Zealand moved from 28.2% to 25%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand customer engagement platforms in September 2026?
1 change
Estimated monthly branded searches for HubSpot in New Zealand rose 18.4% over 12 measured months, from 7.1K to 8.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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