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Customer engagement platforms in New Zealand:Which brands are most popular in search?

In August 2026, Braze was the most searched among customer engagement platforms in New Zealand, with an estimated 740 branded searches and 71.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Braze71.8%
  2. OneSignal10.7%
  3. Customer.io6.8%
  4. Iterable6.8%
  5. Airship1.9%
  6. MoEngage1.9%

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Share of SearchLeaderboard

Compare the push, in-app and lifecycle messaging platforms New Zealand apps and retailers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer engagement platforms in New Zealand, by month

Share of Search by month for Braze, OneSignal, Customer.io, Iterable. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeOneSignalCustomer.ioIterableAirshipMoEngage
Oct 202566.3%14.1%6.5%9.8%1.1%2.2%
Nov 202570.5%8.6%6.7%9.5%1.9%2.9%
Dec 202568.1%9.7%8.3%6.9%2.8%4.2%
Jan 202669.3%9.1%6.8%10.2%3.4%1.1%
Feb 202670.1%12.6%4.6%10.3%1.1%1.1%
Mar 202667.9%11.9%6.4%10.1%1.8%1.8%
Apr 202666%9.6%8.5%11.7%1.1%3.2%
May 202662.2%13.4%7.3%11%2.4%3.7%
Jun 202665.3%12.6%7.4%9.5%2.1%3.2%
Jul 202668.1%12.1%6.6%8.8%1.1%3.3%
Aug 202671.8%10.7%6.8%6.8%1.9%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Braze

    71.8%

    held 1st · 740 estimated branded searches · +19.4% vs prior month · +3.7 points

  2. 2.OneSignal

    10.7%

    held 2nd · 110 estimated branded searches · 0% vs prior month · -1.4 points

  3. 3.Customer.io

    6.8%

    moved from 4th to 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.2 points

  4. 4.Iterable

    6.8%

    moved from 3rd to 4th · 70 estimated branded searches · -12.5% vs prior month · -2 points

  5. 5.Airship

    1.9%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +0.8 points

  6. 6.MoEngage

    1.9%

    moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1.4 points

Compare search popularity between leading brands

Which brand is most popular in search among customer engagement platforms in New Zealand?

In August 2026, Braze was the most searched among customer engagement platforms in New Zealand, with an estimated 740 branded searches and 71.8% estimated Share of Search within this set. OneSignal is in 2nd place, 61.2 percentage points behind at 10.7% Share of Search.

New Zealand customer engagement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Braze66.3% → 71.8%71.8%Aug 202662.2%May 20261st
OneSignal14.1% → 10.7%14.1%Oct 20258.6%Nov 20252nd
Customer.io6.5% → 6.8%8.5%Apr 20264.6%Feb 20264th → 3rd
Iterable9.8% → 6.8%11.7%Apr 20266.8%Aug 20263rd → 4th
Airship1.1% → 1.9%3.4%Jan 20261.1%Apr 20266th → 5th
MoEngage2.2% → 1.9%4.2%Dec 20251.1%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand increased from 66.3% to 71.8%.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 14.1% to 10.7%.
  • Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand decreased from 9.8% to 6.8%.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand increased from 1.1% to 1.9%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 71.8% in August 2026 and was lowest at 62.2% in May 2026.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 14.1% in October 2025 and was lowest at 8.6% in November 2025.
  • Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 8.5% in April 2026 and was lowest at 4.6% in February 2026.
  • Across the 11 months ending August 2026, Iterable’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 11.7% in April 2026 and was lowest at 6.8% in August 2026.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.1% in April 2026.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.
  • Across the 11 months ending August 2026, Iterable fell from 3rd to 4th among customer engagement platforms in New Zealand.
  • Across the 11 months ending August 2026, Airship rose from 6th to 5th among customer engagement platforms in New Zealand.
  • Across the 11 months ending August 2026, MoEngage fell from 5th to 6th among customer engagement platforms in New Zealand.

How did search popularity change for New Zealand customer engagement platforms in August 2026?

  1. In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.

  2. In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.

  3. In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.

  4. In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.

  5. In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.

  6. In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.

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