Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 9,030 times in New Zealand, a 20.7% increase from the previous year. These searches made up 0.23% of all New Zealand marketing automation platform searches, placing HubSpot sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketing automation platforms, HubSpot appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

HubSpot is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. MailchimpShare of searches 70.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KlaviyoShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. BrevoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. ActiveCampaignShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HubSpotShare of searches 0.23%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HubSpot is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing automation platforms compete with HubSpot?

HubSpot against marketing automation platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, ActiveCampaign, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

  1. 1.Mailchimp

    70.3%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.Klaviyo

    16.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Brevo

    9.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.ActiveCampaign

    2.3%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Keap

    0.81%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HubSpot

    0.23%

    Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

  7. 7.Ortto

    0.17%

    Moved from 6th to 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  8. 8.Adobe Marketo Engage

    0.06%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

19 comparisons

How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 7.5K to 9K.
  • Across the 12 months ending September 2026, HubSpot fell from 5th to 6th among marketing automation platforms in New Zealand.

How did search popularity change for New Zealand marketing automation platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%.

  2. In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.

  3. In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%.

  4. In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand.

  5. In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.

  6. Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are HubSpot’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot software

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms2nd of 1035.9%Show ranking
CRM platforms1st of 841.9%Show ranking
Marketing automation platforms6th of 80.23%Shown above
Customer engagement platforms1st of 1072.1%Show ranking
Marketing attribution platforms5th of 90.2%Show ranking
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