Freshsales vs HubSpot:Which is more popular by branded search in New Zealand?
In August 2026, HubSpot had more branded searches than Freshsales among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Freshsales’ 100, and held a 39.8% Share of Search versus Freshsales’ 0.42%.
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Which is more popular in search, Freshsales or HubSpot?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HubSpot, Freshsales. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Freshsales and HubSpot comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Freshsales in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshsales’ estimated Share of Search among CRM platforms in New Zealand moved from 0.49% to 0.42%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand moved from 36.1% to 39.8%, and its estimated monthly branded searches moved from 8.2K to 9.4K.
How did search popularity change for New Zealand CRM platforms in August 2026?
1 change
In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshsales’ and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshsales
5 branded search terms
- freshsales
- freshsales crm
- freshsales pricing
- freshsales software
- freshworks com
HubSpot
15 branded search terms
- hubspot
- hubspot academy
- hubspot api
- hubspot com
- hubspot cost
- hubspot crm
- hubspot marketing
- hubspot marketing automation
- hubspot marketing hub
- hubspot near me
- hubspot nz
- hubspot online
- hubspot professional
- hubspot software
- hubspot what is
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.