How popular isFreshsales?
In September 2026, people searched for Freshsales by name about 50 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.23% of all New Zealand CRM platform searches, placing Freshsales eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about CRM platforms, Freshsales appeared in three of the five answers and was the fifth most recommended of the eight.
Freshsales is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
HubSpotShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SalesforceShare of searches 28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
PipedriveShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Microsoft Dynamics 365Share of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FreshsalesShare of searches 0.23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freshsales was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Freshsales is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HubSpot1st
Zoho CRM2nd- Pipedrive3rd
- Salesforce4th
- Freshsales5th
- Microsoft Dynamics 3656th
Capsule CRM7th
Insightly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zoho CRM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pipedrive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freshsales3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Dynamics 3651 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Capsule CRM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insightly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CRM platforms
5 answers
Asked ChatGPT
“Which CRM platform should I use in New Zealand?”
Asked ChatGPT
“What are the best CRM platforms in New Zealand?”
Asked ChatGPT
“What's the best CRM platform in New Zealand for a small sales team?”
Searched Google, AI Overview
“customer management software”
Searched Google, AI Overview
“best crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which CRM platforms compete with Freshsales?
Share of searches by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Freshsales. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Insightly | Freshsales |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 32.8% | 14.4% | 9.2% | 6.3% | 0.67% | 0.77% | 0.48% |
| Nov 2025 | 37.2% | 33.2% | 12.7% | 9.3% | 5.1% | 1.1% | 1% | 0.41% |
| Dec 2025 | 37.1% | 31.8% | 12.5% | 9.6% | 6.7% | 1.1% | 0.75% | 0.45% |
| Jan 2026 | 41.8% | 29.5% | 11.6% | 9.3% | 5.7% | 0.96% | 0.68% | 0.45% |
| Feb 2026 | 35.1% | 34.9% | 11.9% | 10% | 6.2% | 0.86% | 0.57% | 0.52% |
| Mar 2026 | 38.8% | 31.7% | 11% | 9.8% | 6.9% | 0.9% | 0.47% | 0.47% |
| Apr 2026 | 42% | 27.7% | 11.9% | 9.2% | 7.6% | 0.99% | 0.38% | 0.28% |
| May 2026 | 38.4% | 33.5% | 10.5% | 9.4% | 6.7% | 0.91% | 0.33% | 0.33% |
| Jun 2026 | 43% | 31.2% | 9.6% | 8.6% | 6.2% | 0.8% | 0.38% | 0.23% |
| Jul 2026 | 37.7% | 33.3% | 10.3% | 10.3% | 6.5% | 1.1% | 0.4% | 0.4% |
| Aug 2026 | 39.9% | 30.1% | 11.2% | 9.8% | 7.2% | 0.95% | 0.41% | 0.36% |
| Sep 2026 | 41.9% | 28% | 11.7% | 9.3% | 7.5% | 0.98% | 0.37% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 9K | +1.1% | +2 points | |
| 2, held 2nd | 28% | 6K | -10.6% | -2.2 points | |
| 3, held 3rd | 11.7% | 2.5K | +0.8% | +0.5 points | |
| 4, held 4th | 9.3% | 2K | -8.7% | -0.5 points | |
| 5, held 5th | 7.5% | 1.6K | 0% | +0.3 points | |
| 6, held 6th | 0.98% | 210 | 0% | 0 points | |
| 7, held 7th | 0.37% | 80 | -11.1% | 0 points | |
| 8, held 8th | 0.23% | 50 | -37.5% | -0.1 points |
1.
HubSpot41.9%
Held 1st. 9K estimated branded searches, +1.1% vs prior month. Share +2 points.
28%
Held 2nd. 6K estimated branded searches, -10.6% vs prior month. Share -2.2 points.
11.7%
Held 3rd. 2.5K estimated branded searches, +0.8% vs prior month. Share +0.5 points.
9.3%
Held 4th. 2K estimated branded searches, -8.7% vs prior month. Share -0.5 points.
5.
Zoho CRM7.5%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.98%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Held 7th. 80 estimated branded searches, -11.1% vs prior month. Share 0 points.
0.23%
Held 8th. 50 estimated branded searches, -37.5% vs prior month. Share -0.1 points.
Compare popularity between Freshsales and its closest rivals
Every comparison with Freshsales
7 comparisons
How has branded search demand for Freshsales changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Freshsales in New Zealand fell from 100 to 50.
- Across the 12 months ending September 2026, Freshsales’ share of searches among CRM platforms in New Zealand held steady, from 0.48% to 0.23%.
How did search popularity change for New Zealand CRM platforms in September 2026?
6 changes
In September 2026, HubSpot gained share of searches among CRM platforms in New Zealand, from 39.9% to 41.9%.
In September 2026, Pipedrive gained share of searches among CRM platforms in New Zealand, from 11.2% to 11.7%.
In September 2026, Salesforce lost share of searches among CRM platforms in New Zealand, from 30.1% to 28%.
In September 2026, Microsoft Dynamics 365 lost share of searches among CRM platforms in New Zealand, from 9.8% to 9.3%.
Zoho CRM’s share of searches among CRM platforms in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.5% in September 2026.
Estimated monthly branded searches for Capsule CRM in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026.
How are Freshsales’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Freshsales’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- freshsales
- freshsales crm
- freshsales software
Who owns Freshsales?
Freshsales is owned by Freshworks. Brandwave also tracks Freshdesk and Freshservice, owned by the same company, in New Zealand.
Do you work for Freshsales? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Freshsales your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.