Brandwave

Capsule CRM vs Freshsales:Which is more popular by branded search in New Zealand?

In August 2026, Capsule CRM had more branded searches than Freshsales among CRM platforms in New Zealand. Capsule CRM was estimated to have 230 branded searches compared to Freshsales’ 100, and held a 0.98% Share of Search versus Freshsales’ 0.42%.

Share of Search among CRM platforms in New Zealand in August 2026Which is more popular in search, Capsule CRM or Freshsales?
Capsule CRM0.98%230 searches
vs
Freshsales0.42%100 searches

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Which is more popular in search, Capsule CRM or Freshsales?

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Capsule CRM and Freshsales among CRM platforms in New Zealand, by month

Share of Search by month for Capsule CRM, Freshsales. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

How has the Capsule CRM and Freshsales comparison changed over the last 12 months?

  • Capsule CRM was ahead of Freshsales in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Capsule CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 0.66% to 0.98%, and its estimated monthly branded searches moved from 150 to 230.
  • Across the 11 months ending August 2026, Freshsales’ estimated Share of Search among CRM platforms in New Zealand moved from 0.49% to 0.42%, and its estimated monthly branded searches moved from 110 to 100.

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Capsule CRM’s and Freshsales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capsule CRM

6 branded search terms

  • capsule crm
  • capsule crm pricing
  • capsule crm software
  • capsulecrm
  • capsulecrm com
  • capsulecrm pricing

Freshsales

5 branded search terms

  • freshsales
  • freshsales crm
  • freshsales pricing
  • freshsales software
  • freshworks com

How the Brand Demand Index is measured

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