How popular isInsightly?
In September 2026, people searched for Insightly by name about 80 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.37% of all New Zealand CRM platform searches, placing Insightly seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about CRM platforms, Insightly did not appear in any of the answers.
Insightly is the seventh most searched of 8 competitors and not listed in any AI answer.
HubSpotShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SalesforceShare of searches 28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
PipedriveShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Microsoft Dynamics 365Share of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
InsightlyShare of searches 0.37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Insightly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HubSpot1st
Zoho CRM2nd- Pipedrive3rd
- Salesforce4th
Freshsales5th- Microsoft Dynamics 3656th
Capsule CRM7th- Insightly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zoho CRM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pipedrive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freshsales3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Dynamics 3651 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Capsule CRM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insightly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CRM platforms
5 answers
Asked ChatGPT
“Which CRM platform should I use in New Zealand?”
Asked ChatGPT
“What are the best CRM platforms in New Zealand?”
Asked ChatGPT
“What's the best CRM platform in New Zealand for a small sales team?”
Searched Google, AI Overview
“customer management software”
Searched Google, AI Overview
“best crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which CRM platforms compete with Insightly?
Share of searches by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Insightly. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Insightly | Freshsales |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 32.8% | 14.4% | 9.2% | 6.3% | 0.67% | 0.77% | 0.48% |
| Nov 2025 | 37.2% | 33.2% | 12.7% | 9.3% | 5.1% | 1.1% | 1% | 0.41% |
| Dec 2025 | 37.1% | 31.8% | 12.5% | 9.6% | 6.7% | 1.1% | 0.75% | 0.45% |
| Jan 2026 | 41.8% | 29.5% | 11.6% | 9.3% | 5.7% | 0.96% | 0.68% | 0.45% |
| Feb 2026 | 35.1% | 34.9% | 11.9% | 10% | 6.2% | 0.86% | 0.57% | 0.52% |
| Mar 2026 | 38.8% | 31.7% | 11% | 9.8% | 6.9% | 0.9% | 0.47% | 0.47% |
| Apr 2026 | 42% | 27.7% | 11.9% | 9.2% | 7.6% | 0.99% | 0.38% | 0.28% |
| May 2026 | 38.4% | 33.5% | 10.5% | 9.4% | 6.7% | 0.91% | 0.33% | 0.33% |
| Jun 2026 | 43% | 31.2% | 9.6% | 8.6% | 6.2% | 0.8% | 0.38% | 0.23% |
| Jul 2026 | 37.7% | 33.3% | 10.3% | 10.3% | 6.5% | 1.1% | 0.4% | 0.4% |
| Aug 2026 | 39.9% | 30.1% | 11.2% | 9.8% | 7.2% | 0.95% | 0.41% | 0.36% |
| Sep 2026 | 41.9% | 28% | 11.7% | 9.3% | 7.5% | 0.98% | 0.37% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 9K | +1.1% | +2 points | |
| 2, held 2nd | 28% | 6K | -10.6% | -2.2 points | |
| 3, held 3rd | 11.7% | 2.5K | +0.8% | +0.5 points | |
| 4, held 4th | 9.3% | 2K | -8.7% | -0.5 points | |
| 5, held 5th | 7.5% | 1.6K | 0% | +0.3 points | |
| 6, held 6th | 0.98% | 210 | 0% | 0 points | |
| 7, held 7th | 0.37% | 80 | -11.1% | 0 points | |
| 8, held 8th | 0.23% | 50 | -37.5% | -0.1 points |
1.
HubSpot41.9%
Held 1st. 9K estimated branded searches, +1.1% vs prior month. Share +2 points.
28%
Held 2nd. 6K estimated branded searches, -10.6% vs prior month. Share -2.2 points.
11.7%
Held 3rd. 2.5K estimated branded searches, +0.8% vs prior month. Share +0.5 points.
9.3%
Held 4th. 2K estimated branded searches, -8.7% vs prior month. Share -0.5 points.
5.
Zoho CRM7.5%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.98%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Held 7th. 80 estimated branded searches, -11.1% vs prior month. Share 0 points.
0.23%
Held 8th. 50 estimated branded searches, -37.5% vs prior month. Share -0.1 points.
Compare popularity between Insightly and its closest rivals
Every comparison with Insightly
7 comparisons
How has branded search demand for Insightly changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Insightly in New Zealand fell from 160 to 80.
- Across the 12 months ending September 2026, Insightly fell from 6th to 7th among CRM platforms in New Zealand.
How did search popularity change for New Zealand CRM platforms in September 2026?
6 changes
In September 2026, HubSpot gained share of searches among CRM platforms in New Zealand, from 39.9% to 41.9%.
In September 2026, Pipedrive gained share of searches among CRM platforms in New Zealand, from 11.2% to 11.7%.
In September 2026, Salesforce lost share of searches among CRM platforms in New Zealand, from 30.1% to 28%.
In September 2026, Microsoft Dynamics 365 lost share of searches among CRM platforms in New Zealand, from 9.8% to 9.3%.
Zoho CRM’s share of searches among CRM platforms in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.5% in September 2026.
Estimated monthly branded searches for Capsule CRM in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026.
How are Insightly’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Insightly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- insightly
- insightly crm
- insightly software
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Is Insightly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.