Capsule CRM vs Insightly:Which is more popular by branded search in New Zealand?
In August 2026, Capsule CRM had more branded searches than Insightly among CRM platforms in New Zealand. Capsule CRM was estimated to have 230 branded searches compared to Insightly’s 100, and held a 0.98% Share of Search versus Insightly’s 0.42%.
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Which is more popular in search, Capsule CRM or Insightly?
Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Capsule CRM, Insightly. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | Salesforce | Pipedrive | Microsoft Dynamics 365 | Zoho CRM | Capsule CRM | Freshsales | Insightly |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 33.6% | 13.5% | 8.7% | 6.1% | 0.66% | 0.49% | 0.75% |
| Nov 2025 | 38% | 33.1% | 12.2% | 9.1% | 5.1% | 1% | 0.43% | 1% |
| Dec 2025 | 37% | 33.8% | 11.6% | 9% | 6.4% | 1% | 0.48% | 0.82% |
| Jan 2026 | 42.9% | 29.6% | 11% | 8.9% | 5.5% | 0.94% | 0.47% | 0.68% |
| Feb 2026 | 36.6% | 34.5% | 11.3% | 9.7% | 6.1% | 0.84% | 0.48% | 0.57% |
| Mar 2026 | 41.1% | 30.7% | 10.2% | 9.5% | 6.7% | 0.86% | 0.47% | 0.51% |
| Apr 2026 | 43% | 27.7% | 11.4% | 8.8% | 7.3% | 0.97% | 0.26% | 0.4% |
| May 2026 | 39.6% | 32.9% | 10.1% | 9.2% | 6.6% | 0.93% | 0.35% | 0.35% |
| Jun 2026 | 42.8% | 31.3% | 9.4% | 8.7% | 6.4% | 0.79% | 0.22% | 0.36% |
| Jul 2026 | 38.1% | 33% | 10% | 10.3% | 6.6% | 1.1% | 0.47% | 0.38% |
| Aug 2026 | 39.8% | 30.7% | 10.8% | 9.6% | 7.2% | 0.98% | 0.42% | 0.42% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Capsule CRM and Insightly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Capsule CRM took it in December 2025.
- Across the 11 months ending August 2026, Capsule CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 0.66% to 0.98%, and its estimated monthly branded searches moved from 150 to 230.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.
How did search popularity change for New Zealand CRM platforms in August 2026?
2 changes
Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.
Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Capsule CRM’s and Insightly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capsule CRM
6 branded search terms
- capsule crm
- capsule crm pricing
- capsule crm software
- capsulecrm
- capsulecrm com
- capsulecrm pricing
Insightly
5 branded search terms
- insightly
- insightly com
- insightly crm
- insightly pricing
- insightly software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.